Have you been neglecting your legal blog this year? Is your last blog entry from before Memorial Day? We know you’ve probably been busy with all that actual practicing the law stuff, so we won’t judge you too much if you have been slacking with creating content for your firm. However, the holiday season presents a great opportunity to get your blog up and running again. So in this marketing tips for lawyers post, we’ll clue you in on seven great things to do with your blog during the month of December.
1. Write About Charitable Efforts
If you firm has been involved in any charitable endeavors this year, writing about what you’re doing to give back is pretty much a no-brainer. These types of blog posts can go a long way in humanizing the attorneys at your firm, and showcasing why you became a lawyer in the first place: to help people (at least we hope that’s the reason). In these types of posts, keep the self-praise to a minimum, and instead write some nice words about the cause or initiative your supporting, including why it’s personally important to you and your practice. In addition, let your readers know how they can give to the cause your writing about.
2. Tell Heartwarming Stories
If you or a member of your staff have an emotional story to tell, that’s relevant to the type of work you do, the holidays really are a great time to share it. Whether it’s a story that makes people smile, a story with an unbelievable ending, or a story with an important message, striking an emotional chord with a blog reader will definitely make them remember you. If your firm doesn’t have any personal stories to share, check the local news sites to see if any relevant stories have occurred in recent months. If you find a good one, write a blog post with a brief recap of what happened, and be sure to provide your own thoughts as well.
3. Provide Comfort
Unfortunately not everyone will be enjoying themselves this holiday season. Things like arrests, divorces, and deaths will still be occurring during the month of December. The fact that they are happening during what is supposed to be a joyous time of year, can make them feel particularly devastating. What you should be looking to provide people that are experiencing these type of lows is someone to lean on, and you can show them you care with a well-written, genuine blog post. In these posts, let your readers know that you understand how tough a time of year this can be for some, and that your firm will be ready to help see them through the other side of this challenging time. Being there for someone during their darkest hours can really endear someone to you, and may even earn you a client for life.
4. Blog About Holiday Gatherings
Holiday parties can be a lot of fun, but they can also bring their fair share of drama and turmoil. Whether it be because of increased eggnog drinking or family members getting together that shouldn’t be getting together, legal troubles always seem to be highly present during and right after the holiday season. What you can do is write blog posts that promote better decision making during holiday outings. For example, a criminal defense attorney may choose to share relevant drunk driving statistics, and use them as a reminder to arrange post-holiday party travel plans. A family lawyer might consider consulting with a therapist to provide some tips for surviving challenging days with family. You may not be able to completely stop holiday mayhem from occurring, but building yourself up as source of information and authority certainly isn’t a bad thing for your firm.
5. Make A List
People love listicle blog posts. Don’t believe us? Well keep in mind that you are currently reading a listicle blog post, and have made it all the way down to number five on the list. The holiday season lends itself to a lot of creative list based ideas. For example, an injury lawyer can offer a list of holiday lighting safety tips, or a bankruptcy attorney can offer a list of tips for saving money during the holiday season. According to HubSpot, 43% of people admit to skimming blog posts. Listicle posts are perfect for skimming! Writing these types of pieces typically requires just a small amount of online research, and if done right, will be easily digestible and perfect for sharing on social media. So make a list, and check it twice, because not taking the time to edit your blog posts is just irresponsible.
6. Lighten The Mood
Legal matters are no laughing matter, which is why attorneys usually will choose to go with a more serious tone in their firm’s blog posts. But, the holidays are a time when most people let their guards down a bit, and are looking to laugh and have fun. While you shouldn’t go blogging about anything that will make your firm come across as unprofessional (you still have to be a lawyer after New Year’s), you should feel free to let your guard down a bit as well. Share tales of your office holiday parties and gift exchanges. Include pictures too! Tell the story of something funny that happened to you this year. Even break out the kids and the pets. Being personable and likeable can take you a long way with consumers in the digital age.
7. Say Thank You
The holidays approaching of course means that the year will soon be coming to a close. So why not use the occasion to thank everyone who help made your firm great this year? Write a blog post, in which you simply write a warm thank you note to members of your staff and community, as well as the clients you’ve served. Don’t be afraid to give out individual shout-outs, with specific details if possible. You never know who your thank you might strike an emotional chord with, and who you might earn as a repeat client come 2019.