If you’ve read our previous blog posts, then you know how to format a blog post, because you read my previous post! If not, that’s okay. Just go read it now. If you’ve already read that, great! Let’s get started on what to do when you’re actually writing your blog, before you try to format it for your reader.
The most important part of a blog post is what’s in it: THE CONTENT. You’ve heard it a million times – content is king. So how do we determine what our readers are going to be interested in? Well, we’re going to give you some great ideas on how to create content your users will actually want to read!
New and Exciting News
We understand the law isn’t always the most exciting thing someone can read on the internet, but if there if you can write about something brand new quickly, you’ll not only have an edge on your competitors by covering this material first, your customers will have never seen this type of information before and will therefore be more inclined to click on your content and read! For example: if you’re a criminal defense attorney, you can write a blog post that summarizes a new law in layman’s terms for your readers! Check out a great example of this on the new tinted windows law in New York State!
Do Research on Your Competitors Websites
Know a competitor of yours with a really successful blog? Go see what he/she is writing about that is so successful! Don’t copy them, but use their ideas to inspire some ideas of your own! Chances are you can learn a thing or two from a successful competitor’s blog that you would have never known before. If your competitors are ranking for certain keywords, consider using a software like AHrefs or ScreamingFrog to see which sites are linking to them, or having an SEO company run a link report for you, and see if you can get some similar links to your blog posts as well.
Tone Down the Professionalism Just a Bit
Blogging is supposed to be a fun outlet for people to express themselves, and even though nowadays every website has a blog and professionals should remain professional on the internet, it won’t hurt you to use humor to engage your readers. You’d be surprised how much better a blog post reads when you write it as if you were writing a letter to a friend, as opposed to writing an email to your boss. If you’re a stickler for professionalism, think of your blog as your own personal journal on your website. The rest of your website can handle the professionalism.
Write About Your Recent Clients
As long as you are careful to ensure anonymity, you can always write about past clients you’ve had and their interesting, funny, weird, or successful encounters with your firm! People love stories, and what better way to engage people than to write about the times you’ve had with other similar individuals you’ve helped along the way!
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