7 Things You Didn’t Know About Law Firm Marketing

Which is the way most people first look for an Attorney, according to the ABA?

Everyone’s law firm is different, and each firm obtains new clients in its own way. Maybe you use direct mail and get mail responses to obtain clients, maybe your website is so powerful that your web forms stuff your inbox with consultation requests, and maybe your reputation is so pronounced that everyone knows your name and phone number by heart! Whatever the case may be, we never expected these numbers!

• 38% of people use the internet
• 29% ask a friend or relative
• 10% go directly to the local bar association
• 4% rely on the Yellow Pages

An overwhelming 38% of people search the internet first when looking for an attorney! This is not surprising, as we are in the technology age, but it is official that lawyers are now being found on the internet more than any other way that people search for them.

29% of people still ask a friend or relative for a referral. This is good news for our old-school attorneys. Maybe you don’t have a fancy website and you don’t spend a ton of money on advertising, but you’re still an amazing lawyer that really fights for his/her clients! When someone asks a friend or a family member who helped them out when they were in a tight spot, your name is the first they mention!

10% of people go directly to their local BAR association. This is sort of the same thing as using the internet, as the BAR association will simply be the avenue in which you find the answer to the question, “Who can help me with this problem?”

4% of people rely on the Yellow Pages. We wouldn’t worry too much about this one, since only 4% of people rely on Yellow Pages and Yellow Page ads cost a fortune, the cost might outweigh the benefits.

What percentage of people seeking legal advice use a search engine, according to Google?

Google is a part of our everyday lives, and is almost constantly being used. We use Google for our email, our document storage, our search needs, and a whole lot more than that. According to Google, this number of people seeking legal advice use a search engine.

96% of people seeking legal advice use a search engine! That is an absolutely overwhelming majority. No matter what type of legal advice they might not, consumers almost entirely head straight to the web and search for answers to their questions there. This means that law firms need to provide extremely helpful information on the types of issues that their customers face, so that they can be the answer to the questions posed by the 96% of people using search engines for legal advice. Our next fact ties into this one so well, you won’t believe the opportunity you have.

Out of all the prospects online, how many end up contacting an attorney by phone, according to FindLaw?

After looking at an attorney’s website, there are a few ways you’ll be able to contact the firm in order to receive a free consultation or to hire the firm to help you with your issue. But how many people do you think call the number listed on the website after they’ve taken some time to educate themselves on the services offered by the firm?

74% of prospects online end up contacting the attorney by phone! This means that if a potential customer makes it to your website, there is a 74% chance that they contact you by phone! You need to make sure that your phones are always answered so that you never miss these new clients!

What percentage of people who contact an attorney hire THAT attorney, according to FindLaw?

When contacting an attorney for an initial consultation, callers surely have a few questions that they need answered. If they’ve been injured they’ll want to know how long it will take to receive compensation. Whatever questions they have, once the attorney they’ve spoken to answers them, what do you think the likelihood of that caller hiring that attorney is?

87% of people who speak to an attorney hire that same attorney! Make sure your phones are answered so that you can keep the close ratio on your new callers to an absolute maximum, and not squander any opportunities that come your way!

What percentage of people who hire an attorney only contact one attorney?

Hiring an attorney can be an urgent matter. Having a legal problem is no small thing, and getting help as soon as possible can mean easing your mind, getting your life back on track, and can even get you out of paying exorbitant fines! Because these matters can be so urgent, what do you think the percentage of people who hire an attorney only contact one attorney is?

72% of people looking to hire an attorney hire the first lawyer they speak to! This means that if your website is powerful enough you can capture the 96% of people using Google for legal advice. 74% of those prospects contact you by phone, and if you answer the phone, 72% of those people will hire you! This makes answering your phone an absolute imperative when it comes to obtaining new clients.

When using video content for their law firm marketing, how much does web traffic increase from search engines for law firms, according to YouTube?

Using video to engage your website visitors is an increasingly useful strategy being implemented by law firms across the globe. Video content helps people who don’t like to read to find answers, and can even be less dry than reading long pages of content. For this reason, what do you think the increase in traffic from search engines is for law firms that use video content for their law firm marketing?

Web traffic increases by up to 41% compared to firms that don’t use video! What are you waiting for? Create some great and educational video content for your firm to increase your overall web traffic and capture even more new clients!

What percentage of legal searches on search engines are non-branded terms? Ex: “personal injury attorney memphis”

There are some things that we know to search for just by brand. Maybe you only trust Tropicana for your orange juice, maybe you only trust Nissan for your cars, maybe you only trust BIC for your pens. Whatever the case may be, there is definitely a benefit to being branded. But what do you think the percentage of legal searches on search engines consist of non branded search terms?

62% of legal searches are non-branded, meaning that users are searching the internet for the best results, not for specific firms. Be sure to have extremely helpful content for your users when they are searching for your area of the law near them, so that you can be the one whose website they visit and ultimately hire!

Sources:

http://www.natlawreview.com/article/legal-marketing-stats-lawyers-need-to-know

http://blog.capterra.com/the-top-15-legal-marketing-statistics-for-2017/