What are your firm’s strengths? Likely the primary one is the legal service you provide. Perhaps you have a particular specialty, or you demonstrate your compassion for your clients in everything you do. Your strengths are what makes you different from the next lawyer on the list. It’s important to know what your strengths are so you can really stand out from the crowd.
But as important as it is to know what your strengths are, it’s even more important to know your firm’s weaknesses. After all, if you don’t sit back and assess where things could be better, you’ll never know where to set your focus in order to improve. So: where could your firm improve? Lead generation? Lead capturing? Client experience?
Whatever part of your firm you want to shore up, you’re going to want to have a plan to do it. And as part of your strategy for shoring up your firm’s weak spots, you should consider hiring a bilingual virtual receptionist. A bilingual virtual receptionist is a versatile tool in your firm’s tool belt, and is capable of improving your firm in ways you might not even anticipate. If you’re unfamiliar with the concept, below we’ll go into what a bilingual virtual receptionist is and what one could do for your firm.
What Is A Bilingual Virtual Receptionist?
A virtual receptionist is exactly that: a receptionist who isn’t in your office. Nowadays, they might work from home or from a call center, but they provide the same services as a receptionist would in your office. As an extension of your firm, they will greet callers and make a great first impression.
A virtual receptionist will answer all of your phone calls, ensuring that your clients always speak to a live person when they reach your firm. Using a script you design, they’ll conduct legal intakes and make sure that you always have all the information you need for your follow up. You’re in control of how your answering is handled, so you’ll always know that your clients are getting the treatment they expect when dialing your firm.
A bilingual virtual receptionist, at the risk of stating the obvious, is a virtual receptionist who can speak both English and Spanish. The advantage of bilingual answering is that all of the benefits mentioned above will be available to Spanish-speaking clients who call your firm. That means you can expand your lead generation to your local Spanish–speaking community and be confident that they’ll receive the same level of service your firm’s reputation is based on.
What Can A Bilingual Virtual Receptionist Do For Your Firm?
So, how can a bilingual virtual receptionist help shore up your firm’s weaknesses? Well, that depends on what you’ve determined those weaknesses to be. A legal answering service is a flexible tool, and it’s possible that they can help your firm in multiple ways.
Is your firm struggling to generate leads?
By expanding your client base, a bilingual virtual receptionist will allow you to advertise to your local Spanish-speaking community. Depending on your area, there may not be many other attorneys capable of servicing that community within your legal discipline. That means it’s easier to stand out, since there’s less competition for every lead.
Is your lead generation great, but very few of those leads are becoming clients?
With a bilingual virtual receptionist, you’ll be able to ensure that every call is answered. Clients who speak with a receptionist are much more likely to await your follow up than clients who leave a voicemail. A big part of that is a virtual receptionist’s ability to perform legal intake. Once your new lead has described their legal issue and been assured that you’ll be made aware of their call right away, they’ll be less inclined to call the next attorney on their list. And, of course, Spanish-language callers will receive the same legal intake as your English-speaking callers.
Are your clients often complaining about your follow up time, or leaving negative reviews online?
With a bilingual virtual receptionist, you can be sure that every caller is receiving a great experience, no matter when they call or what language they prefer to speak. You’ll get messages as soon as the call is over so that you can follow up with ease, and because answering services are available 24/7, your clients will never reach your voicemail again.
How To Get Started With A Bilingual Virtual Receptionist
If you’re looking for the best bilingual virtual receptionists around, look no further. Here at Answering Legal, our virtual receptionists are trained from day one to answer for lawyers and nobody else. That means they’re specialists; they understand what you’re looking for from a receptionist, and what your clients are looking for from your firm.
At Answering Legal, we pride ourselves on being able to meet your firm where you are and customize our service to your needs, all to make your firm the best competitor it can be. If you want to talk to new client callers as often as possible, you can set up custom call protocols so that our virtual receptionists will try to transfer new leads to you every time. And with our overflow call handling, you can have our service support your existing receptionist staff, picking up only the calls your receptionist can’t get to. That way you can improve your firm without changing its makeup completely.
Want to start strengthening your firm and standing out from your competition? Click here or call 631-400-1111 to sign up for our free trial. For a limited time, we’re offering firms that sign up with our service their first 400 minutes free.