For episode 50 of the “Everything Except The Law” podcast, host Nick Werker welcomes Annette Choti, the Owner of Law Quill, and Steve Fretzin, the President of FRETZIN, Inc.. This episode was recorded in front of a live virtual audience at Answering Legal’s Law Firm Summer Reboot Camp.
In their conversation, Annette, Steve and Nick discuss:
- How law firms should be approaching SEO these days.
- What lawyers tend to get wrong when it comes to business development.
- The best place for attorneys to begin with their digital marketing efforts.
- How law firms should go about searching for professional marketing help.
- AI’s future impact on the legal marketing world.