In this blog, we often talk about how winning over legal clients in the digital age can be a challenging and often overwhelming task. But, in today’s post, we’re going to look at things from a different perspective. The consumer’s perspective.
Don’t worry lawyers, this piece is still going to key you in on what is necessary to make callers to your firm feel comfortable and want to hire you as their lawyer. We promised you something in the title of this post, and we will deliver. But, first, we want you to briefly imagine you’re a consumer dealing with a pressing legal issue. Imagine that you’re scared because this isn’t an issue you’re able to solve on your own, or even fully understand the legal ramifications of on your own. So you head online, carefully look around for the right attorney help, and then finally settle on a law office to reach out to. You dial the number and the phone begins to ring. With each passing ring, your level of panic and frustration begins to grow. Then after a few more rings, you’re directed to the law office’s voicemail box and are greeted by an automated message.
What are you likely to do when this happens? Every second matters when dealing with complicated legal issues, so are you really going to leave a message and trust that the law office will get back to you sooner than later. It could be hours or days before they return your call. Not to mention, if they aren’t answering the phone now, what’s their availability going to be like when they are actually handling your case?
Thanks to the internet, you can easily just look up another law office and try calling them. So what’s to stop you from looking for other legal help, when a law office sends you to their voicemail? The answer is absolutely nothing!
Now that you’re thinking like a potential customer, and are understanding the stress they deal with when trying to hire the right lawyer, we can move on to talking about what your firm needs to do to best accommodate their needs.
How To Provide Legal Consumers Comfort
One of the main takeaways from your brief journey into the customer’s mindset, should have been that your firm needs to provide its callers with a live person to speak with at all times. If you’re sending a new lead to voicemail, your chances of converting that new lead into a client will quickly disappear. Modern day consumers view being sent to an automated machine as almost rude, and take it as a sign that their business just isn’t that important to them. During their time of need, they want an actual representative of your firm to speak with. They want someone that can empathize with them and make them feel heard. Your voicemail can’t do that, no matter how charming your away message is.
Of course few growing law offices, if any, will be to provide a live answer for all of their incoming calls. That’s why in order for attorneys to effectively capture all the new leads their marketing generates, they’ll need to invest in some outside phone answering help. When it comes to legal lead capturing, the first and only virtual legal secretary service you should turn to is Answering Legal.
When signing up with Answering Legal you are guaranteeing that all of your office’s incoming calls always get answered by a live voice. Our service remains active 24/7/365, and always has a building full of receptionists ready to answer calls on behalf of your firm.
What can an Answering Legal virtual secretary do, that your voicemail cannot?
- Show callers that you care: All Answering Legal receptionists are carefully trained in answering legal phone calls, and will know how to engage with your customers in a professional and empathetic fashion. Having answered thousands of thousands of legal phone calls before, they won’t be fazed by anything your customers throw at them.
- Get you on the phone: When new client opportunities arise, an Answering Legal virtual secretary can attempt to transfer the call to your mobile line. If they are able to reach you, they’ll inform you on who is calling, and give you the option to take over the call. This ensures that your firm never misses out on a chance to win over a potentially significant new client.
- Perform legal intake: In cases where a lawyer can’t get to the phone and speak with a potential new client themselves, our legal virtual secretary will take the caller through a series of legal intake questions, collecting both their personal and case information. All of that information will be sent your way via text and/or email message at the end of the call.
Why Do Consumers Love Answering Legal?
One of the quickest ways you can turn off a legal client, whether they be a prospective or current customer, is to leave them in the dark during their time of legal need. Answering Legal will keep that from ever happening. Even when lawyers themselves can’t get to a call, their customers will still hear the warming and caring voice of an Answering Legal receptionist. They’ll know their legal problems are in the right hands, as our receptionist informs them exactly when they can expect to hear back from their lawyer. Providing this may not seem like a big deal to you, but to a client in distress, it can mean the world. distress.
Want to see for yourself the impact our virtual legal secretary service can make on your firm’s lead capturing abilities? Why not try out Answering Legal for free for 10 days? During your trial period you don’t even have to put down a credit card, so there is literally no reason not to give us a chance.
To start making your new leads feel at home, fill out our sign-up form or give us a ring at 631-400-8000.