Attorneys use services all the time to help secure things that are important to them. They’ll use services to protect private documents, important assets, and even their loved ones. But, one thing lawyers often neglect to secure is their new leads.
Attorneys work incredibly hard to get people to call into their firm. Weeks and months are dedicated to complex and carefully thought out marketing campaigns. Those marketing campaigns are fueled by hundreds, and maybe even thousands of dollars from their firm’s budget. But, the scary truth is, all those leads you work so hard to cultivate can pass your firm by in an instant if you don’t have the right person answering your office’s phones.
In order to improve your client conversion rates and actually have a fighting chance to grow your firm during an age in which consumers have more legal options than ever before, you’ll need a great team of legal intake professionals behind you. And for lawyers, there is no better team to turn to then that of Answering Legal. Before we get into what makes our service a must-have for every law practice, let’s take a closer look at the lead capturing process.
The Importance of Legal Intake
What brings you to our blog today? Why did you decide to click on this article? Is your firm in need of legal intake assistance?
By getting you to answer questions like the ones listed above, we’re able to gather vital information about a potential new client, and will be more informed when crafting a follow-up response. The legal intake process provides the same value for law offices. By having trained receptionists take your clients through a list of pre-determined legal intake questions, your firm will obtain invaluable information that will help you later when taking on their case.
There’s another significant benefit that comes with doing legal intake right. Taking your first-time callers through a proper legal intake process shows them that your firm is highly competent, extremely organized, and cares a great deal about its clients. Having an established process in place for dealing with new clients’ problems will put your callers at ease, as it will help convince them that they are in the right place to get help and are hiring the right attorney to represent them. Gaining a consumer’s trust is no easy feat in today’s age, and performing proper legal intakes is your inside track to gaining that trust.
Why You’ll Want To Go With Our Intake Team
We just told you that proper legal intake is the secret to securing new client leads, so why would you spend money on a service like Answering Legal, when you can just train your in-office staff to do intake on first-time callers? Well, here are a few things to consider.
- Your staff is busy, and probably has more productive ways to spend their day than answering phone calls. Wouldn’t it be nice to at least have the option to let your calls be answered by a team of legal intake professionals, and take some stress off you and your staff’s shoulders.
- Your firm really can’t afford to let a single call go to voicemail. Today’s customers just don’t have patience for automated machines, especially when they have pressing legal matters that need immediate attention. So having a safety net like Answering Legal behind you is essential.
- Even if you feel confident in you and your staff’s ability to answer the phone during office hours, picking up calls outside of office hours is likely a different story. You never know when an exciting new client opportunity is going to present itself to your firm, and employing our 24/7/365 receptionist team will always makes sure your firm is prepared to capture new leads.
- Not every firm will have the budget to support the cost of a full-time in-office receptionist (health benefits and paid vacation time can add up fast), but every attorney can afford one of Answering Legal’s pricing plans. We provide minutes packages for firms of every size, and will provide you the same coverage as an experienced in-office receptionist at a much lower cost. Plus all our receptionists are highly trained in dealing with legal calls and performing legal intakes, so you won’t have to worry about the quality of your phone answering dipping one bit. We’ll even work to personalize our receptionist’s scripts towards your firm.
So yes, shoring up your firm’s legal intake process is a great first step, but in order to really see your firm take off, you’ll want our legal intake professionals in your corner.
How Our Legal Intake Process Works
So let’s say you decide to begin a free-seven day trial with Answering Legal. Here’s what you can expect from our legal intake professionals.
Step 1: When a call comes into your office, and it goes unanswered for more than a few rings, one of our legal intake receptionists will pick up on your office’s behalf. Lawyers will also have the option to have their in-office calls forwarded straight to our receptionist staff.
Step 2: Our receptionists will greet your customers, and take them through a proper legal intake process, which includes asking them relevant questions about their personal information and case.
Step 3: At the conclusion of the call, our receptionist will take all of the information gathered during the intake process and send it to you via text and/or email message. This allows you to immediately determine whether the new lead is worth pursuing, and call them back quickly if it’s a potentially significant case.