For any business, a sign that they’re doing something right is visible in the fact that they’re growing, they have a larger clientele than when they originally started and they’ve got their hands tied with projects, cases and more. Moreover, with the new age of online advertising, it’s very easy for one to advertise themselves to more clients who are going to love your services as much as your existing ones do.
Optimize Your Website
While it’s not uncommon for law firms to have a website for their own services, it’s pretty common for them to be a little old fashioned and outdated. Don’t let your website get stuck in the old age. Get your website optimized to keep it up to date. This means:
- Making it mobile friendly
- Streamlining site navigation
- Highlights your brand to maximum potential.
Don’t Overlook the Power of SEO
If you want your website and social media pages to show up every time someone even searches for anything even remotely related to law, SEO is going to be your best friend. Search Engine Optimization is how Google and other search engines sort out the vast amount of information on the internet. With a few keywords, you could make your content show up on Google, Yahoo, Bing or more. This means you can:
- Create a chain of information
- Display your content
- Have increased visibility for your brand.
Utilize Social Media
Social media is another huge aspect that shouldn’t be overlooked. If used correctly, you can use your social media platforms to create a huge online community through which you can access a huge amount of resources, information, and promote as well. With such a community at your disposal, you can also gauge the trends that are proving to be beneficial for you or that can be used to your advantage.
Installing a Law Firm Answering Service
One of the best things about a ‘Call to Action’ is that it’s instantaneous. This would mean that right now, someone somewhere is viewing your website, social media account, an email, or even an ad and is getting their phone out to dial your number and get more information. However, if they get no answer or a busy tone or can’t get through to you, very few will try to get in touch with you again.
A whopping 72% people will hang up and move on if they reach an answering machine. Owing to this factor, invest in a law firm answering service. This would mean that you are available for your clients around the clock. Any time they call, a representative can get all the little details from them and allow you to call them back when you can.
Installing an answering service to always answer the phone can increase your chances of getting more work but you can also take advantage of other services such as sorting out all calls in order for you to follow up with your clients. This can also allow you to prioritize, since cases that need immediate attention can be taken care of immediately while those who can be put on hold can be done so with ease.