Whether they’re fresh out of law school or else setting off on their own for the first time, one of the things lawyers often underestimate is the work that goes into legal marketing. But if you’re here, then you know as well as we do that business doesn’t really walk through your door; it takes hours of work and plenty of money to generate leads. But that time and money is an investment that will only pay off if you’re able to capture those leads.
Answering Legal is here to help. We’re confident that our legal intake professionals will complement your lead-generating strategies with stellar, lead-capturing, 24/7 live answering. To help you understand why we’re so confident, we’ll walk you through where your consumer’s heads are at and how we can help.
Understanding The Legal Consumer’s Mindset
The best way to understand what someone needs is to put yourself in their shoes. It’s the simplest tool in the marketing toolbox, but that means it’s easy to forget. If you’ve been a legal professional for years, it’s easy to lose sight of how the legal consumer is thinking.
Imagine this: it’s the worst day of your life. You’ve been in an accident, you’re in pain, and before your eyes you can see your medical bills piling up. If you were in desperate need of legal guidance, would you patiently wait for a follow-up after leaving a voicemail for a law office?
Maybe under normal circumstances, but certainly not from a hospital bed. If a firm’s name came to your mind and you dialed during their lunch hour, or after they closed, you would just hang up and keep dialing until you got the help you needed.
But let’s say you don’t work in a legal discipline as high-intensity as personal injury. Surely those callers could afford to wait until you got back to them?
It cannot be stressed enough: in 2022, voicemail isn’t the tool it once was. Between same-day delivery and streaming services, consumers nowadays expect instant results, and the legal consumer is no different. Most of the people calling your firm have no idea how much work you’re putting in every day. While demanding that you pick up every call may seem like a bit much to the overworked attorney, to your average legal consumer it’s no different than any other service: instant gratification is the rule, not the exception.
Hiring Legal Intake Professionals to Better Capture Leads
Luckily for the overworked attorneys, Answering Legal is ready to assist and make sure valuable new leads don’t get scared away by your voicemail. Our virtual receptionists are highly-trained legal intake professionals who specialize in answering for lawyers.
It sounds simple — maybe even a little obvious — but the first moments of that phone call are the most important. A friendly, professional voice on the phone does the same thing as a friendly, professional face at the office: it sets clients who may be nervous at ease. Just by greeting the caller warmly and taking down contact information, our legal intake professionals have started the process of making the caller feel like a client.
Next, our virtual receptionists start taking down essential case information. When that lead calls your firm, they’re going to give their contact information, and then start telling their story. While they speak, our legal intake professionals will actively listen to the caller and take down any relevant details of their case, following up with questions if any information is missing.
From there, you can decide whether or not to take their case on. All the information taken down will be in an email or text that you can respond to instantly. With live call transferring, our legal intake professionals can even send you the caller directly, or set them up with an appointment to speak with you. That caller is now much less likely to keep dialing, as they got a live answer and may already feel like they’ve hired your firm.
The process is entirely customizable. Want to increase your brand awareness? Our legal intake professionals can include your firm’s slogan in the greeting. Need more specific details? You script the entire process, so it fits your firm’s workflow exactly.
And finally, all this is available 24/7. Legal issues don’t wait for normal business hours, and the nervous legal consumer may not either. All the information our legal intake professionals take down will be available to you when you get back to the office in the morning so you can schedule your follow-up and secure those leads.
Stop Leaving Money on the Table
You’ve dedicated time and money to your lead-generating strategies, but have you been neglecting your lead-capturing strategy? We’ll just go ahead and say it: you’re leaving money on the table if you aren’t using legal intake professionals like Answering Legal’s virtual receptionists.
If you aren’t there to answer the phone, you aren’t getting a full return on all the invested hours and dollars you put into your lead generation. Think of it this way: every call that goes to voicemail is a potential client who may have already moved on to another firm, and that’s advertising budget that was wasted generating that lead.
With legal intake professionals from Answering Legal, you can make sure your marketing budget is well-spent by capturing every lead that comes across your phone lines. Whether it be a lunch break or a weekend night, don’t let anything stop you from converting a phone call into a new client. Otherwise, you simply aren’t making the most of all those dollars and hours spent on marketing.
Want to stop wasting your marketing money and start making sure every call gets answered? Click here or call 631-686-9700 to sign up for our free trial today. For a limited time, we are also offering any firms that get started with our service their first 400 minutes free.