The landing page of any website is your first impression to any potential customers and clients. It’s what you show off to anyone who stumbles upon your page via Google or other digital advertising efforts. The homepage of your website says a lot about who you are as a law firm, and to engage your viewer you should offer them a quality video that will captivate their interests. With that in mind, here are some tips and tricks you can use to create a quality small law firm marketing YouTube video to add to your homepage.
Use a Professional Video Service
If you are using YouTube to bolster your content marketing efforts, just act professional, prepare a great script and answer questions that other lawyers on YouTube are not. However, a front page YouTube video should be made to a high standard, as it is a representation of your brand and the first thing potential customers and clients will see when they access your website.
You probably don’t have to hire Steven Spielberg or Martin Scorsese, but you should consider hiring a professional production team and post production services. This will make your video look more enticing to potential clients and customers visiting your website and will bring in more viewers from outside search sources as well.
Be Quick But Informative
No one wants to watch an introductory video that is more than a few minutes long, especially if it’s on the homepage of a website. However, you need to make sure that you get all the information up front that you want your potential clients and customers to know about. Make sure that you have a well written script, as that is the key to a successful introduction video. In fact, a good script will be the foundation upon which your entire homepage YouTube video is built.
It may be helpful to someone outside the company to write the script, as they will be able to look at your law firm and your law firm marketing strategy with a more objective eye. You should also consider filling out a pre-made creative brief, which many professional video companies will ask you to do. This will help you to define what really matters in your video and be as engaging as possible.
If you go through this process, you will have a killer homepage video for your law practice website. Once potential customers and clients come in through Google or other digital marketing sources, this will give you an edge on your legal competition. This is especially true for small law firm marketing, because a video could give you the extra leg up on your nearby competitors!