The Lawyer’s Guide To 2025
Last Updated: March 17, 2025
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Anyone who claims that there’s never been a more complicated time to be running a law practice would have a pretty compelling case. AI technology is advancing fast, Google’s search algorithm is changing every day and both law firm clients and law firm employees have increased expectations for the attorneys they work with.
For law firm leaders who need a little help catching up, but don’t have time to go searching across the internet for advice, the latest edition of Answering Legal’s annual Lawyer’s Guide is a must read. We’ve brought in ten top legal experts to share exclusive tips on everything law firms will need to navigate in 2025. From enhancing your client experience with technology to making your law firm more efficient to harnessing the power of digital marketing, our guide has you covered.
Our lineup of experts for this guide
Allison Johs
President of Legal Ease Consulting, Inc.
Andrew Nasrinpay
Partner at MeanPug Digital
Dena Lefkowitz
Lawyer Coach at Achievement by Design
Dorna Moini
CEO and Founder at Gavel
Doug Brown
Law Firm Leadership Coach at Summit Success, LLC
Emily Brady
Director of SEO at Omnizant
Emily Hirsekorn
Career Leadership Coach at Hirsekorn Coaching, LLC
Keao Caindec
CEO and Co-founder of Clara
Steve Fretzin
Top Lawyer Business Development Coach
Tanner Jones
Host of The LAWsome podcastWhat makes this guide unique?
For several years now, Answering Legal has released an annual guide for lawyers to follow heading into the new year. To help make our guides easier to digest and more fun to navigate, we incorporate video tips from our expert friends. In this project, you’ll find over 50 short clips (each 2-5 minutes long) featuring different takes on what law firm leaders can do to be more successful in 2025.
Guiding you through this journey and adding in proper context where necessary is our marketing strategist Tony Prieto. Tony not only adds in bonus tips of his own, but has assembled lists of the very best legal events, podcasts and books for attorneys to check out this year.
Here’s what we cover in this guide
Check out a preview of
the guide below
Building A Better Law Firm With Legal Tech
This year, the theme for our Lawyer’s Guide is building. To illustrate this theme, allow this author a bit of a personal anecdote.
Long ago, in the pre-COVID times, I renovated a home with my dad. I saw first-hand the hard work, leadership, and dedication it took to direct teams of workers to gut a whole building and rebuild everything but the outer walls and structural supports, all while ensuring adherence to local building codes.
Since then, I’ve often been struck by how similar that experience is to running a law firm. A law firm leader conducts staff across several different projects, all toward the goal of ensuring the best possible results for the client. Even if you’re a true solo, your concrete contractors and tile installation experts are your legal software tools. In order to build a better law firm, you have to make sure your workflow is finely tuned to what you want to accomplish.
In this part of our lawyer’s guide, we’ll be talking about how to build an efficient, tech-forward law firm that makes serving your clients and scaling your business as easy as it's ever been.
Jump-Starting Your Firm’s Growth With Software
Keao Caindec, CEO and co-founder of Clarra, joins us as our first guest this year. As the co-founder of a legal CMS company, he has plenty to say about the way lawyers are using their tech. Below, he’ll jump-start our Lawyer’s Guide with some advice for firms looking to grow, urging them to stick with software that will grow with them.
Identifying Software Growing Pains
Early on in the life of a law firm, you’ll have to make decisions that are aimed at short-term growth. After all, if you’re building a successful law firm, you have to have a solid foundation! Sometimes, however, those decisions can inhibit growth later on. In our second clip, Keao Caindec discusses identifying software that will scale with your firm.
Treating Growing Pains With Tech
If there’s an expert qualified to tell us about how to solve problems with legal tech solutions, it’s our next legal tech guest, Dorna Moini. A former practicing attorney and now CEO of legal productization and automation platform Gavel, Dorna describes what problems law firms looking to scale their practice might be able to solve with the right tech tool. See what she had to say in the following clip: