Law Firm Marketing

For this special live episode, Gary is joined by Heather Morse, Chief Business Development Officer at McGlinchey Stafford. Topics of discussion for this episode include how the world has evolved during Heather’s 25 years as a legal marketer, why the future of law is so hard to predict and creating a business model for the new world.

The “Everything Except The Law” podcast celebrates its 50th episode. Annette Choti and Steve Fretzin join to discuss how law firms should be approaching SEO these days, AI’s future impact on the legal marketing world, and more! This episode was recorded live from our Law Firm Summer Reboot Camp.

This episode of Everything Except The Law offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.

If your law firm isn’t using Google’s Local Services ads, you’re missing out on a premium source of new leads. That’s not to say it’s a simple program; there are plenty of advantages to Google Screened for lawyers, but there are also a few potential pitfalls that could prevent success.

The “Everything Except The Law” podcast welcomes back three favorite former guests of the program. This episode provides guidance on how to prepare for the future of law from a technology, marketing and law office management perspective.

Stories get people talking! In this blog post, we’ll explain why your firm’s story matters, how to identify potential human interest stories, how to go about highlighting exceptional cases and much more.

Chris Dreyer, CEO of Rankings.io and author of “Niching Up: The Narrower the Market, the Bigger the Prize”, offers guidance for law firms who are considering providing specialized services, and insight on how to craft your own market.