Let's Talk Legal Marketing

if you’re entrusting your reputation to anyone, it should be Answering Legal. We help the firms we answer for grow their reputation by making sure every call gets answered by a highly-trained receptionist, no matter when it comes in.

Spotlight Branding’s Marc Cerniglia joins to discuss what content marketing can and can’t accomplish for a law firm, how to go about sharing content on your website and social pages, why lawyers shouldn’t chase after SEO success and much more!

Philip Fairley (President of The Rainmaker Institute) joins the show to discuss why now is the ideal time for lawyers to get into video marketing, where and how to go about shooting videos, generating topics for your videos and much more!

This conversation offers the unique marketing perspectives of a long-time attorney and the head of the legal marketing agency his firm uses. Topics of discussion include the best uses for AI in the legal marketing process and the importance of figuring out your client avatar.

In case you weren’t able to make it—or if you need a refresher—in this post we’ll discuss key takeaways from our second annual summer reboot camp. Here’s a little spoiler: by the end of the blog, you might be tired of hearing about AI.

This episode features part two of Gary’s conversation with Heather Morse, Chief Business Development Officer at McGlinchey Stafford. Topics of discussion include how Heather’s relationships with attorneys have evolved over the years, the importance of investing in your team members and much more!

Understanding where your business comes from and capitalizing on that is key to running a successful business. In this post, we’ll discuss long-term strategies, as well as giving a few short-term tips, all with the goal of making sure your law firm has a solid source of new clients from referrals.