Public Relations

Stories get people talking! In this blog post, we’ll explain why your firm’s story matters, how to identify potential human interest stories, how to go about highlighting exceptional cases and much more.

Michelle Calcote King returns to “Everything Except The Law”! This episode offers an inside look at the latest developments in the world of legal public relations and tips on how to bring more awareness to your practice.

The newest edition of Answering Legal’s annual Lawyer’s Guide is now available for free download! This year we’re excited to introduce a new and improved version of the guide, featuring both written and video content, and tips from an all-star team of legal experts.

Ready to make this your firm’s best year yet? This free guide will help prepare lawyers for anything that might be thrown their way over the next 12 months. Inside, you’ll find advice from the Answering Legal writing staff, as well as leading voices from LawLytics, CASEpeer, Everest Legal Marketing and Reputation Ink. Topics covered

For the debut episode of the “Everything Except The Law” podcast, host Nick Werker welcomes Michelle Calcote King, who serves as principal and president at the B2B marketing agency Reputation Ink. This episode focuses on managing your firm’s public relations during times of crisis and how to let clients know you are available without coming