Spotlight Branding’s Marc Cerniglia joins to discuss what content marketing can and can’t accomplish for a law firm, how to go about sharing content on your website and social pages, why lawyers shouldn’t chase after SEO success and much more!
Roy Sexton (President of the Legal Marketing Association) joins to discuss creating the type of culture your clients are interested in, how lawyers should go about connecting with people, leveraging personal interests for your professional brand and much more!
Mike Race joins the show to discuss the pandemic’s impact on legal recruitment and hiring, how to be a good firm leader when your team isn’t all in the same space, evolving your practice for the new world and much more!
Robert Cowan of McInnes Cooper joins the show to discuss his path to becoming a better and happier partner at his firm, the importance of engaging with and mentoring associates, how to become a trusted advisor for clients and much more!
Greg McIlwain (Office Management Partner at McMillan LLP) joins the show to discuss his decision to move across the country following a law firm merger, the importance of teamwork in the practice of law and much more!
Kara Duncan and Laura Allen (Partners at Duncan Allen Law LLP) join the show to discuss how putting systems in place can help firms navigate through life’s biggest challenges, why lawyers should never settle for a career that doesn’t make them happy and much more!
This episode features part two of Gary’s conversation with Heather Morse, Chief Business Development Officer at McGlinchey Stafford. Topics of discussion include how Heather’s relationships with attorneys have evolved over the years, the importance of investing in your team members and much more!