EETL Podcast: Exploring The Future Of Legal Marketing With LMA International President Roy Sexton
For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton, International President of the Legal Marketing Association. This episode offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.
In their conversation, Nick and Roy discuss:
- What inspired Roy to open the LMA Annual Conference with a musical routine.
- Why law firms should be cautious about incorporating AI into their marketing.
- What being client-centric actually means for law firms.
- Roy’s future goals for the LMA and what he hopes to accomplish as president.
- The biggest benefits lawyers will see from joining the LMA.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts and Spotify.
Learn more about Everything Except The Law here.
See the previous episode of “Everything Except The Law” here.
Share this article
Share this article
Recent articles
David Craig: 50 Employees, 10 Lawyers, and Almost Nobody Leaves. Here's Why.
[Read More>]In this episode, David Craig and host Christopher Earley discuss creative law firm marketing, building authority, growing a successful practice and retaining great employees.
Jenn Gore: She Sold Her Law Firm, Ran Intake For 500 People, Then Walked Away
[Read More>]In this episode, Jenn Gore and host Christopher Earley discuss building a stronger law firm intake system, scaling a contingency-based practice, improving production and operations, using AI more effectively and much more!
David Vicknair On Building A Law Firm People Love Working For And Clients Love Reviewing
[Read More>]David Vicknair (Partner at Scott Vicknair Injury Lawyers) joins to discuss how his Louisiana upbringing and passion for football shaped his leadership style, why he believes in leading with love while demanding accountability from his team and how systematizing hospitality helped his firm earn more than 2,000 Google reviews.
Jared Correia Talks Broken Workflows, Bad Business Decisions & AI-Enhanced Intake Systems
[Read More>]Jared Correia (Co-Founder of the Legal Broadcasting Company) joins to discuss the intake and workflow mistakes that quietly cost law firms money, the problems that come from marketing without a CRM in place and the flawed processes attorneys use to select new tech solutions.