EETL Podcast: Exploring The Future Of Legal Marketing With LMA International President Roy Sexton
For episode 48 of the “Everything Except The Law” podcast, host Nick Werker welcomes Roy Sexton, International President of the Legal Marketing Association. This episode offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.
In their conversation, Nick and Roy discuss:
- What inspired Roy to open the LMA Annual Conference with a musical routine.
- Why law firms should be cautious about incorporating AI into their marketing.
- What being client-centric actually means for law firms.
- Roy’s future goals for the LMA and what he hopes to accomplish as president.
- The biggest benefits lawyers will see from joining the LMA.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts and Spotify.
Learn more about Everything Except The Law here.
See the previous episode of “Everything Except The Law” here.
Share this article
Share this article
Recent articles
No TV. No Radio. How Monty Cain Built His PI Firm
[Read More>]Monty Cain (Owner of Cain Law) joins to discuss what it takes to build a personal injury firm from scratch, how conferences and co-counsel relationships can fast track your learning curve and why knowing your numbers is the difference between cautious growth and confident scaling.
Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm
[Read More>]Conrad Saam and Gyi Tsakalakis (Hosts of Lunch Hour Legal Marketing) join the show to break down the hype around AI in legal marketing, examine why many law practices are struggling with bad or incomplete data and share their visions for how marketing attribution and new client intake should be handled.
Brandon Dawson Ditched His Boring Law Firm Name & Started Signing 200 Cases Monthly
[Read More>]Brandon Dawson (Founding Member of The Thumbs Up Guys) joins to discuss the importance of building a strong firm culture, the necessity of continuous personal and professional growth and how a bold rebrand helped reshape his practice.
AI Phone Solutions, Chatbots And The New Era Of Legal Intake
[Read More>]Your competitors are already using AI to capture leads around the clock. The question is how to add automation without losing the personal touch that builds trust. See how a blended AI and human intake strategy keeps every opportunity from slipping through the cracks.