Law Firm Marketing - How Do I Know Which Keywords I Should Rank for?

Do you want your law firm’s website to make it to the artful first page of Google for the search terms that the users enter?

Well, it’s not easy but having the necessary prerequisites and a thorough keyword research will get you to the top. Conducting a keyword research and doing a competitive analysis are both quite essential for lawyers and attorneys to improve their presence on the web. You aren’t on the right track if your keyword game isn’t strong enough – potential client traffic will never reach the website of your law firm.

This blog post will inform you about how to find out the keywords for ranking your website, prioritizing them, and the tools that you will need to conduct the research.

The Keyword Research Tools

There are both paid and nonpaid keyword research tools that you may use as an advantage. The Google Keyword Planner, UberSuggest, and SEOsiteCheckup are some of the free tools. SEOsiteCheckup is a wonderful tool that even tells you what is wrong with your law firm’s website; Google Keyword Planner is a free organic research tool that generates keywords of great relevance; UberSuggest identifies phrases that surfers are usually searching for online.

The paid keyword research tools are indispensable if you want your law firm’s website to be ranked properly. If you do not know which keywords you should rank your professional law agency’s website, then here are some of the paid research tools, which you must use:

• SEMrush: This is a tool that you must use for law firm marketing. SEMrush will not only research the keywords, it will also analyze your competition law firm websites. It will display the current keywords that your firm’s website is currently ranking for on the SERPs (search engine pages), which position your website is on, and where it was the previous month, and other information like that.
• Moz: This search engine optimization tool has same functionality as SEMrush. However, Moz provides the users some added benefits.
• WordTracker: The WordTracker tool will also provide you with keyword suggestions upon which you can base your marketing strategies on.
• Majestic: It is another intelligent tool that can do wonders for your law firm marketing. Majestic has a vast link database, and media analysts both of which can be coupled with the keywords to optimize your website.

These websites have monthly billed subscriptions. Before you jump into the optimization of your law firm’s website, it is necessary that you use Google Analytics, which is a great marketing product that gathers insight about the webpage traffic and the sources of those traffic. Using SEOsiteCheckup is also recommended for pointing out on-site issues, and inspection of broken links, meta descriptions, and keywords. Then you must check out all the keywords that your website is currently ranking for – SEMrush gives a graphical representation of the cost per clicks, your keywords, and search volumes etc.

Finding the right keywords begins with you knowing your target – are you a traffic law firm, divorce attorney corporation, or a large firm that deals with real estate and criminal cases? Then, you should also focus on the search intent of the prospective client. This is where Moz comes onto action. You may identify the commercial intent, information queries, and navigational queries. The worth of your chosen keyword can be determined from Google AdWords – the higher the CPC, the better the keyword is. Once you have shortlisted the keyword for your law firm, don’t forget to enter it in the search engine to view their content so that you know what sort of content your clients might be interested in.