Using YouTube and Video Marketing for Your Law Firm
Online marketing is versatile in the fact that it has given a bigger platform to various assets of marketing. Social media platforms like YouTube were developed specifically to make it possible for video sharing and how-to-tutorials. Over the years, the platform has successfully evolved to be one of the most widely used social media platforms across the globe.
Why YouTube?
With over 1 billion users across the world, YouTube can amass a total of more than 4 billion views per video on any given day. Owing to this factor, even big industry giants such as Samsung, Sony, Disney, Nike, McDonalds and more have their own YouTube channels where they can host their videos for their target audience.
Moreover, YouTube doesn’t charge you a single penny for this. In fact, it’s possible to monetize your videos and ending up earning from it so you’re not going to lose in this scenario. However, there are still a few things you should pay attention to if you are thinking about using YouTube and video marketing for your law firm.
Bring a Personal Touch
When you’re crafting a video for your YouTube channel, consider the fact that viewers will want to know about the company through a personal touch. They’re more likely to remember the person they saw. Moreover, this allows you to differentiate a bit from your competitors who might be offering similar services to you, by highlighting the competent team of attorneys you have.
Q&A, Interviews and More
To share more information with your viewers, opt to create videos that share information in a fun manner. You can do this with ease by opting to utilize different formats such as infograph videos, animated how-to-videos as well as share interviews and question and answer sessions with some of your star attorneys. This not only highlights your services but also creates a feeling of competency and good faith. The more information you share in this manner, the better your viewers will respond to you.
SEO Your Videos
Videos can also be optimized to show up in search results owing to the fact that you can use SEO content in the tagline, the body of the video description as well as the name of the video itself. Certain keywords and key phrases are easily picked up by various SEO platforms. Moreover, YouTube is one of the companies that fall under Google’s Umbrella so videos on it utilize the same search analytics that Google search uses on a larger scale.
Watch Out For Plagiarism
Always post content that is 100% unique. YouTube has strict community guidelines and is known to handle issues such as copyright infringement and plagiarism swiftly. Users who are monitored for these cases are usually allowed three strikes. After the third strike, YouTube holds the right to terminate your account and prevent you from creating another one.
Always be sure to go through the Community Guidelines that YouTube has made accessible in order to ensure that any of your activities as well as the content you are posting does not violate any of them.
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