In order to obtain more of a market share, attorneys can’t afford to overlook potential new clients whose preferred spoken language is Spanish. Without having someone to answer your phone in your caller’s chosen tongue, you are at a great risk of not obtaining that caller’s business. If you’ve read our blog before, you know that we’ve proven time and time again that in order to ensure that your new callers hire you, you need to have a live person answer the phone. But what about if that person can’t converse with the person you have answering your phone? That caller will likely hang up and look for help elsewhere! Let’s talk about how a bilingual answering service can serve as your 24/7 bilingual receptionist.
If a Portion of Your Callers Speak Spanish, You Need a Bilingual Receptionist:
At Answering Legal, we’ve heard all of the horror stories about trying to hire someone part-time to be “on call” for when a translator is needed. These tales usually end with an attorney telling us, “It didn’t work out.” That’s when we tell these same attorneys that we have the perfect solution:
We have a 24 hour live bilingual answering service that is fully staffed with bilingual receptionists, who can speak with your Spanish speaking callers, making it all the more likely that these callers end up hiring you for your services. Even if everyone in your office speaks Spanish, you’ll need your answering service to speak Spanish too — just in case no one can get to the phone, or for on the nights and weekends when no one is available to answer the phone.
Looking to Advertise Your Services to Potential Spanish Speaking Customers?
Advertising your law firm’s services successfully means you’ll have an influx of calls to your firm from people looking to hire you. However, if you’re looking to offer your services to a new market share of customers that you were not previously able to serve, like callers whose spoken language barred them from your firm before, you’ll need to ensure that they have someone to speak with once they make that initial contact with your firm. You could hire a part time or full time receptionist, but that could cost you upwards of $40,000 per year on top of your advertising costs!
Instead of Hiring an In-House Receptionist, Try a Bilingual Answering Service
Why increase your overhead by tens of thousands of dollars per year for part time help, when you can get a fully bilingual, 24/7 live answering service to help you catch those Spanish speaking callers, and even answer your phones during nights and weekends when no one is in the office? Here are just a few of the benefits a bilingual answering service can have for your firm:
- Save you money on overhead costs
- Capture new clients
- Help you obtain a new market share of potential bilingual clients
- Provide you with piece of mind while you’re out of the office
- Provide the infrastructure you need to advertise your firm to Spanish speaking potential clients that need your services
You might be thinking: “How does Answering Legal handle Spanish speaking callers?” Well, we’ve got an awesome video that will show you exactly what happens when a Spanish speaking caller tries to reach your office.
Once you see how well Answering Legal can handle your Spanish speaking callers, give us a try! Sign up here for a 10 day free trial, or give us a call at 631-400-8000 today!