Podcast Episode 43: Chris Dreyer Details Everything Law Firms Need To Know About Going Niche
For episode 43 of the “Everything Except The Law” podcast, host Nick Werker welcomes Chris Dreyer, CEO of Rankings.io and author of "Niching Up: The Narrower the Market, the Bigger the Prize". This episode offers guidance for law firms who are considering providing specialized services, and insight on how to craft your own market.
In their conversation, Nick and Chris discuss:
- The pros and cons of concentrating your practice on one area.
- How long law firms should wait before deciding to go niche.
- The importance of making your marketing campaigns memorable.
- How specializing your firm can increase the value of your legal services.
- Chris’ favorite examples of niche law firms.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts, Spotify and Anchor.
Learn more about Everything Except The Law here.
See the previous episode of “Everything Except The Law” here.
Share this article
Share this article
Recent articles
Legal Intake 101: Scripts, Strategy & Sales You’re Ignoring
[Read More>]In the second episode of The Legal Intake Experts podcast, hosts Nick Werker and Tony Prieto discuss the value of using a CRM, effective client communication, and the benefits of employing a third-party answering service.
The Best Legal Marketing Agencies To Work With In 2025
[Read More>]This post highlights the top legal marketing agencies to work with in 2025, outlining their strengths, specialties, and the types of firms they serve best. From SEO powerhouses to full-service digital experts, you’ll discover which agencies can help your practice stand out online and convert more leads into paying clients.
Cameron Herold: Scaling 1-800-GOT-JUNK? & Lessons for Law Firms
[Read More>]Cameron Herold (Founder of the COO Alliance) joins to discuss the importance of creating a vivid vision, practical strategies for law firms to attract the right talent, the significance of listening to team members and much more!
The Shocking Truth About Law Firm Intake Failures
[Read More>]In the debut episode of The Legal Intake Experts podcast, hosts Nick Werker and Tony Prieto dive into the common issues law firms face with their intake processes. Discover why failing to manage your intake properly could be costing you clients and how you can address these mistakes.