Podcast Episode 43: Chris Dreyer Details Everything Law Firms Need To Know About Going Niche
For episode 43 of the “Everything Except The Law” podcast, host Nick Werker welcomes Chris Dreyer, CEO of Rankings.io and author of "Niching Up: The Narrower the Market, the Bigger the Prize". This episode offers guidance for law firms who are considering providing specialized services, and insight on how to craft your own market.
In their conversation, Nick and Chris discuss:
- The pros and cons of concentrating your practice on one area.
- How long law firms should wait before deciding to go niche.
- The importance of making your marketing campaigns memorable.
- How specializing your firm can increase the value of your legal services.
- Chris’ favorite examples of niche law firms.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts, Spotify and Anchor.
Learn more about Everything Except The Law here.
See the previous episode of “Everything Except The Law” here.
Share this article
Share this article
Recent articles
Answering Legal Launches Free Intake Chatbot to Help Law Firms Remove Intake Barriers and Serve More Clients
[Read More>]Official Release: Answering Legal is proud to announce its new Intake Chatbot. The chatbot is AI-powered and designed to help law firms capture more leads, streamline client intake, and increase appointment bookings. Perhaps most unique is that the product is available at no cost for all law firms.
The Earley Show: Nick Mendez Reveals The Keys To Fast-Tracking Law Firm Growth
[Read More>]Nick Mendez (CEO at Horton & Mendez) joins to discuss founding a successful personal injury law firm during the pandemic, his firm's approach to in-person networking, the importance of responding to client and community needs and much more!
Legal Intake Process Design: How To End A Legal Intake
[Read More>]Once you've collected the information you need from a new lead, what comes next? It turns out, a lot! You have to discuss next steps, organize your data, and follow up. Check out our expert advice inside.
The Earley Show: Neal Goldstein Breaks Down The Power Of Being Authentic And Vulnerable
[Read More>]Neal Goldstein (Co-Founder of Goldstein & Bashner) joins to discuss the power and importance of authentic storytelling in marketing, the vulnerability involved in writing and sharing stories and the strategies he uses to connect with clients on a genuine level.