The Earley Show: Harlan Schillinger Discusses The Past, Present And Future Of Legal Marketing

Welcome to episode 19 of The Earley Show podcast, hosted by attorney Christopher Earley! For this conversation, Chris is joined by legal marketing expert Harlan Schillinger.
Check out the episode below. You can also enjoy it on YouTube, Spotify and Apple Podcasts.
In this episode, Harlan and Christopher discuss the early days of lawyers advertising on television, improving your intake and conversion processes, what law firms need to be focusing on right now and much more!
About our guest:
Harlan Schillinger has four decades of experience in legal advertising with a passion for legal marketing, intake, and conversion. He is widely considered the Grandfather of Legal Advertising, being the very first in the legal field to produce and market television advertising for the legal community. Harlan's commercials started airing throughout the country in 1978-79.
Harlan has worked with more than 130 law firms in over 98 markets throughout North America. Currently, he is consulting privately only with lawyers who share his vision of increasing business, being accountable, and obtaining high-value cases. He takes, perhaps, the most unique and accountable approach to intake and conversion and insists on complete accountability within that arena.
About The Earley Show:
For nearly 20 years, Christopher Earley has successfully led a personal injury law firm in Boston. On the Earley Show, a new podcast launched in the summer of 2023, Christopher and other standout attorneys will be sharing their secrets to success, and discussing the law office management habits that have allowed their practice to thrive. If you’re looking to make better use of your time, increase daily productivity or even just spend less time answering emails, you’ll definitely want to tune in to The Earley Show.
Learn more about the Earley Law Group here!
Check out the previous episode of The Earley Show here!
The Earley Show is a part of the Answering Legal podcast network. Interested in learning more about Answering Legal? Book an appointment to speak with us here!
This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].
Share this article




Share this article
Recent articles
Authenticity Sells: Build a Law Firm Brand People Actually Remember (w/ Gary Sarner)
[Read More>]Gary Sarner (Founder of ROI360+) joins to discuss the importance of authenticity in marketing, the role of community involvement for new lawyers, and the evolving landscape of legal marketing with AI and other technologies.
Use Your CRM! HubSpot Tactics That Fix Intake & Boost Conversions
[Read More>]Everything Except The Law is back! Robert Williams (CEO/Founder at ElevAmp LLC) joins to discuss how to make CRMs like HubSpot actually work for your firm, why clear roles and naming conventions are key to tech success, how to implement new technology and much more!
Legal Intake 101: Scripts, Strategy & Sales You’re Ignoring
[Read More>]In the second episode of The Legal Intake Experts podcast, hosts Nick Werker and Tony Prieto discuss the value of using a CRM, effective client communication, and the benefits of employing a third-party answering service.
The Best Legal Marketing Agencies To Work With In 2025
[Read More>]This post highlights the top legal marketing agencies to work with in 2025, outlining their strengths, specialties, and the types of firms they serve best. From SEO powerhouses to full-service digital experts, you’ll discover which agencies can help your practice stand out online and convert more leads into paying clients.