This Week In Legal Marketing - 8/8/18

Eager to grow your firm? Start by checking out these five pieces of marketing content.
1) Google recently updated its search quality elevator guidelines. Victoria Blute from LawLytics breaks down what this means for attorneys here: http://ow.ly/sN2V30liNHf
2) In order to effectively share original video content, firms will need to properly optimize their videos for each social media channel. Learn how from Guy Alvarez of Good2BSocial: http://ow.ly/E4RW30liO46
3) Stefanie Marrone offers 16 budget-friendly tools for enhancing law firm content in a new blog post for the Legal Marketing Association. Check out her suggestions here: http://ow.ly/8IkM30liPZg
4) What ethical issues do attorneys face in the world of online marketing? Casey Meraz of Juris Digital discusses the topic here: http://ow.ly/VeZW30liQtq
5) The Content Marketing Institute asked top marketers to share their favorite social media tools. See their list of the best 50 here: http://ow.ly/75sx30liP7M
Want more marketing insight?
Join our Let’s Talk Legal Marketing community!

Share this article




Share this article




Recent articles
The Hidden Referral Goldmines Your Law Firm Is Ignoring with Delisi Friday
[Read More>]Delisi Friday (Founder of First Call Friday) joins to discuss the value of integrating referral strategies into everyday practice, hidden referral sources lawyers should be exploring and ensuring staff are trained to recognize and act on referral opportunities.
Beyond the First Call: How Great Legal Intake Builds Sustainable Law Firm Growth
[Read More>]We’re taking a closer look at the return on investment that comes from building a truly great legal intake process. The short-term ROI is easy to grasp: capture more leads, secure more cases, and bring in more revenue. However, the true value of a strong intake process goes much deeper.
The High Cost of Cheap Intake: Why Cutting Corners Hurts Law Firms
[Read More>]For years, law firms were largely unaware of just how critical legal intake is. It was a blind spot for most attorneys. But as time has passed and discussions about intake have become more common, a new problem has emerged. They’re not neglecting it out of ignorance. They’re neglecting it to save a buck.
The Real Reason Your Law Firm Isn't Converting Leads (It's Not Your Agency)
[Read More>]In the fifth episode of The Legal Intake Experts podcast, Nick and Tony infuse some Halloween spirit by discussing their favorite costumes before diving into a crucial topic: identifying responsibility when a law firm isn't bringing in new clients. Our experts explore the relationship between marketing agencies and law firm intake processes, emphasizing the importance of seamless communication and proper follow-up.