Why Blogging is Now a Necessary “Lawyerism”

Google took away the cheat codes – what that means really is, gone are the days where you can buy backlinks and spam keywords to rank for searches. Google can now tell if you are the real deal. This means we all have to start doing the work, and what is the work?

Meaningful, educational, and helpful CONTENT:

When users embark on a search, they are not looking to be bombarded with your pop-up ads, “buy-now’s,” and consumer-conveyor-belt type websites. They are looking for an answer to a question, and in this case, if they are looking for a lawyer, you should have the answer. While it is definitely helpful to let new clients know you offer free consultations and the cheapest representation in town, that’s not the answer they were looking for (most likely.) They need you because they have a problem, so they probably search something like, “DUI process in my area.” If they find your website, but you don’t have any helpful content on what the process their case might undertake, they might not find your website very helpful, and therefore might move along in their search to find a better answer to their questions.

But how do I get my writing out on the web for users to see?

Honestly, it’s fairly easy, and almost completely free. Social media is an extremely easy tool on which to publish your blog. When you do write, and you should often, publish your piece everywhere – Linkedin, Facebook, and Twitter are the big and easy ones to post on. Make sure that your header has a link to the original blog post on your firm’s website, as this will drive traffic right where you want it the most: your website.

Get featured on a prominent blog!

Eventually, if your writing is helpful and users like reading it, consider trying to contribute to a blogging website. Blogs like MPDojo.com, Myshingle.com, and Lawyerist.com, which help users learn about the law, and are read by fellow attorneys, can drive even more traffic to your website, which will, in turn, help you climb the ranks in google searches. Establishing yourself as an expert in your area of practice, and offering free information that helps users better equip themselves in the legal system only makes potential customers like you more. Happy customers are paying customers.

Consult with a content-strategist!

Content strategy professionals can help you do the research to find out what user search trends are, and help you to cater your content to them, and hopefully help those users along the way!

Who knows? You might even enjoy blogging more than you would think.