How Top Lawyers Are Using Softwares For Their Firms: A Survey Article

Question #4: Which of the following softwares have you used to help you with your marketing?

Not surprisingly, almost 50% of our surveyed attorneys use Google Analytics to help with their law firm marketing. Why isn’t this surprising?

Not only does it have all inclusive and robust data directly from Google, it’s free! Anyone who pays attention to the performance of their website and is serious about their online presence probably uses Google Analytics, even though it is a bit complicated to navigate.

There are tons of ways you can learn more about Google Analytics, including from Google themselves! Type in your questions about where to find something within Google Analytics, and Google most likely has the answer waiting for you.

A small number of those surveyed use SEMrush, which is an impressively helpful tool.

SEMrush is an online platform that allows you to view organic and paid keyword data for any website you wish. You simply type in the website you would like to analyze, and SEMrush will show you the organic keywords that site ranks for, which keywords bring them the most traffic, the paid keyword data and overall ad spend, the backlinks, the distribution of demographics who visit the site, the main organic competitors of the website, the pages indexed by Google, and even more!

Want insights on a certain competitor or simply want to know everything there is to know about your website? Go ahead and give SEMrush a try.

None of the lawyers we surveyed use ScreamingFrog or Ahrefs!

ScreamingFrog is a great SEO spider tool which can help you determine the level of indexability of your site so that you can analyze your website’s SEO.

If you can determine your website’s indexability and test that everything is working as well as possible, you can ultimately change your indexability to align more with Google, and help to boost your rankings in the search results! Ahrefs is a great resource for discovering your sites backlinks, and managing broken or lost backlinks for SEO.

For example, if a powerful backlink of yours is reported as a lost link, you’ll know to contact the website right away and see if you can get the link back! Ahrefs helps you to optimize every page by providing powerful insights on the authority of your pages and what you can do to better your SEO presence!

Moz is not only a great SEO learning resource, they also have their own product that has keyword research, link building, site audits, and on-page optimization help all built in.

This is probably the reason that more attorneys use Moz instead of the other marketing softwares - because it is an all inclusive resource that has an easy to use platform where information is easily digestible, and Moz even helps you make the changes they recommend.

Moz also offers a 30 day free trial for you to use their platform, but their SEO learning resources are always free!

For beginner SEOs, OnPage can be one of the most important things you use.

OnPage actually provides a checklist of things that you can do to better your website, and this checklist starts with the basics and will take you all the way to the hard stuff.

The basics include things like: setting up your Google My Business location, making changes to H-tags, and even uploading an xml sitemap to Google, Yahoo, and Bing’s search engines. OnPage also allows you to run full site audits on your website, which can be really helpful if you have a lot of broken links and other problems that can be detrimental to your rankings

Hotjar is a really unique tool that allows you to literally record videos of user sessions on your website.

This is beneficial because it allows you to study how your visitors behave on your website, not just how you think they might behave. You can also use Hotjar to post polls, create heatmaps where most user activity happens, and these insights can be extremely helpful when designing the user flow of your website. If you know where your visitors are looking, you can be exactly where they are, showing them exactly what they want to see.