Answering Legal’s Marketing Director Appears On “Spill The Ink” Podcast

On February 24th, a new episode of Reputation Ink’s “Spill the Ink” podcast was released with Answering Legal marketing director Nick Werker appearing as the featured guest. During his appearance on the show, Nick shares insight on how Answering Legal has joined forces with other businesses in the legal industry to create marketing campaigns that cater to the diverse needs of their shared audiences.

Other topics covered include:

• What partnership marketing is.
• How collaborating with industry-adjacent companies can result in more effective marketing campaigns.
• How video has changed the legal marketing landscape.
• How Answering Legal's 2023 Lawyer's Guide combines written and video content to deliver more value to lawyers.

Check out the episode here!

On Spill the Ink, Reputation Ink’s Principal & President Michelle Calcote King interviews lawyers, architects, engineers, construction professionals, marketing and business development pros, journalists, and a range of consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.

This is the second time that Michelle and Nick have collaborated on a podcast. Back in July of 2020, Michelle appeared on an episode of our “Everything Except The Law” podcast and shared everything law firms need to know about PR management during times of crisis. You can check out that conversation here!

We are also thrilled to announce that Michelle will be returning as a guest on “Everything Except The Law” later this winter.