Answering Legal’s Marketing Director Appears On “Spill The Ink” Podcast
On February 24th, a new episode of Reputation Ink’s “Spill the Ink” podcast was released with Answering Legal marketing director Nick Werker appearing as the featured guest. During his appearance on the show, Nick shares insight on how Answering Legal has joined forces with other businesses in the legal industry to create marketing campaigns that cater to the diverse needs of their shared audiences.
Other topics covered include:
- What partnership marketing is.
- How collaborating with industry-adjacent companies can result in more effective marketing campaigns.
- How video has changed the legal marketing landscape.
- How Answering Legal's 2023 Lawyer's Guide combines written and video content to deliver more value to lawyers.
Check out the episode here!
On Spill the Ink, Reputation Ink’s Principal & President Michelle Calcote King interviews lawyers, architects, engineers, construction professionals, marketing and business development pros, journalists, and a range of consultants and experts, discussing ways law firms, AEC firms and other professional services firms can grow through thought leadership-fueled marketing and public relations.
This is the second time that Michelle and Nick have collaborated on a podcast. Back in July of 2020, Michelle appeared on an episode of our “Everything Except The Law” podcast and shared everything law firms need to know about PR management during times of crisis. You can check out that conversation here!
We are also thrilled to announce that Michelle will be returning as a guest on “Everything Except The Law” later this winter.
Share this article
Share this article
Recent articles
Brandon Dawson Ditched His Boring Law Firm Name & Started Signing 200 Cases Monthly
[Read More>]Brandon Dawson (Founding Member of The Thumbs Up Guys) joins to discuss the importance of building a strong firm culture, the necessity of continuous personal and professional growth and how a bold rebrand helped reshape his practice.
AI Phone Solutions, Chatbots And The New Era Of Legal Intake
[Read More>]Your competitors are already using AI to capture leads around the clock. The question is how to add automation without losing the personal touch that builds trust. See how a blended AI and human intake strategy keeps every opportunity from slipping through the cracks.
How John Morgan Built America's Biggest Injury Firm
[Read More>]John Morgan (Founder of Morgan & Morgan) returns to the show to discuss lessons learned from failure, the power of accountability and delegation, and how “buying time” and focusing on leadership helped him scale beyond handling cases himself.
Digital Marketing is On Fire - Here's What's Actually Working for PI Firms
[Read More>]Cassidy Lewis (Chief Marketing Officer at Cooper Hurley Injury Lawyers) joins to discuss how law firms owners can be successful with hiring their first in-house marketer, why research and data should guide marketing decisions over gut instinct, and The CMO Academy’s mission to mentor and support legal marketers.