EETL Podcast: Annette Choti & Steve Fretzin Join Us Live For A Spirited Marketing Debate

For episode 50 of the “Everything Except The Law” podcast, host Nick Werker welcomes Annette Choti, the Owner of Law Quill, and Steve Fretzin, the President of FRETZIN, Inc.. This episode was recorded in front of a live virtual audience at Answering Legal's Law Firm Summer Reboot Camp.
In their conversation, Annette, Steve and Nick discuss:
- How law firms should be approaching SEO these days.
- What lawyers tend to get wrong when it comes to business development.
- The best place for attorneys to begin with their digital marketing efforts.
- How law firms should go about searching for professional marketing help.
- AI’s future impact on the legal marketing world.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts and Spotify.
Learn more about Everything Except The Law here.
See the previous episode of “Everything Except The Law” here.
Share this article




Share this article




Recent articles
Digital Marketing is On Fire - Here's What's Actually Working for PI Firms
[Read More>]Cassidy Lewis (Chief Marketing Officer at Cooper Hurley Injury Lawyers) joins to discuss how law firms owners can be successful with hiring their first in-house marketer, why research and data should guide marketing decisions over gut instinct, and The CMO Academy’s mission to mentor and support legal marketers.
Seven Things That Skyrocketed Christopher Earley's Law Practice
[Read More>]In this solo episode, Christopher Earley shares seven key strategies that have advanced his career in recent years. He delves into the benefits of writing a memoir, starting a podcast, utilizing LinkedIn, sending out email newsletters, public speaking, writing columns, and engaging in coaching/mastermind groups.
How Lawyers Can Take a Real Vacation Without Losing Leads
[Read More>]In this holiday-themed episode, hosts Nick and Tony share insights on how law firm owners can maintain client engagement while out of the office, highlight the value of virtual receptionists and auto-responses for preserving a strong client experience, and offer practical tips to help attorneys truly relax and enjoy their vacations without compromising their business operations.
The Hidden Referral Goldmines Your Law Firm Is Ignoring with Delisi Friday
[Read More>]Delisi Friday (Founder of First Call Friday) joins to discuss the value of integrating referral strategies into everyday practice, hidden referral sources lawyers should be exploring and ensuring staff are trained to recognize and act on referral opportunities.