EETL Podcast: Annette Choti & Steve Fretzin Join Us Live For A Spirited Marketing Debate

For episode 50 of the “Everything Except The Law” podcast, host Nick Werker welcomes Annette Choti, the Owner of Law Quill, and Steve Fretzin, the President of FRETZIN, Inc.. This episode was recorded in front of a live virtual audience at Answering Legal's Law Firm Summer Reboot Camp.
In their conversation, Annette, Steve and Nick discuss:
- How law firms should be approaching SEO these days.
- What lawyers tend to get wrong when it comes to business development.
- The best place for attorneys to begin with their digital marketing efforts.
- How law firms should go about searching for professional marketing help.
- AI’s future impact on the legal marketing world.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts and Spotify.
Learn more about Everything Except The Law here.
See the previous episode of “Everything Except The Law” here.
Share this article




Share this article




Recent articles
Your Law Firm Needs an Emergency Go Bag — Here's What's In It
[Read More>]Unexpected life events can throw even the best-run law firm off course. In this episode, Nick and Tony discuss how law firm owners can prepare ahead with better intake systems, stronger workflows and a team that can keep things moving when life gets in the way.
David Craig: 50 Employees, 10 Lawyers, and Almost Nobody Leaves. Here's Why.
[Read More>]In this episode, David Craig and host Christopher Earley discuss creative law firm marketing, building authority, growing a successful practice and retaining great employees.
Jenn Gore: She Sold Her Law Firm, Ran Intake For 500 People, Then Walked Away
[Read More>]In this episode, Jenn Gore and host Christopher Earley discuss building a stronger law firm intake system, scaling a contingency-based practice, improving production and operations, using AI more effectively and much more!
David Vicknair On Building A Law Firm People Love Working For And Clients Love Reviewing
[Read More>]David Vicknair (Partner at Scott Vicknair Injury Lawyers) joins to discuss how his Louisiana upbringing and passion for football shaped his leadership style, why he believes in leading with love while demanding accountability from his team and how systematizing hospitality helped his firm earn more than 2,000 Google reviews.