EETL Podcast: Annette Choti & Steve Fretzin Join Us Live For A Spirited Marketing Debate
For episode 50 of the “Everything Except The Law” podcast, host Nick Werker welcomes Annette Choti, the Owner of Law Quill, and Steve Fretzin, the President of FRETZIN, Inc.. This episode was recorded in front of a live virtual audience at Answering Legal's Law Firm Summer Reboot Camp.
In their conversation, Annette, Steve and Nick discuss:
- How law firms should be approaching SEO these days.
- What lawyers tend to get wrong when it comes to business development.
- The best place for attorneys to begin with their digital marketing efforts.
- How law firms should go about searching for professional marketing help.
- AI’s future impact on the legal marketing world.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts and Spotify.
Learn more about Everything Except The Law here.
See the previous episode of “Everything Except The Law” here.
Share this article
Share this article
Recent articles
How Lawyers Can Take a Real Vacation Without Losing Leads
[Read More>]In this holiday-themed episode, hosts Nick and Tony share insights on how law firm owners can maintain client engagement while out of the office, highlight the value of virtual receptionists and auto-responses for preserving a strong client experience, and offer practical tips to help attorneys truly relax and enjoy their vacations without compromising their business operations.
The Hidden Referral Goldmines Your Law Firm Is Ignoring with Delisi Friday
[Read More>]Delisi Friday (Founder of First Call Friday) joins to discuss the value of integrating referral strategies into everyday practice, hidden referral sources lawyers should be exploring and ensuring staff are trained to recognize and act on referral opportunities.
Beyond the First Call: How Great Legal Intake Builds Sustainable Law Firm Growth
[Read More>]We’re taking a closer look at the return on investment that comes from building a truly great legal intake process. The short-term ROI is easy to grasp: capture more leads, secure more cases, and bring in more revenue. However, the true value of a strong intake process goes much deeper.
The High Cost of Cheap Intake: Why Cutting Corners Hurts Law Firms
[Read More>]For years, law firms were largely unaware of just how critical legal intake is. It was a blind spot for most attorneys. But as time has passed and discussions about intake have become more common, a new problem has emerged. They’re not neglecting it out of ignorance. They’re neglecting it to save a buck.