EETL Podcast: Annette Choti & Steve Fretzin Join Us Live For A Spirited Marketing Debate

For episode 50 of the “Everything Except The Law” podcast, host Nick Werker welcomes Annette Choti, the Owner of Law Quill, and Steve Fretzin, the President of FRETZIN, Inc.. This episode was recorded in front of a live virtual audience at Answering Legal's Law Firm Summer Reboot Camp.
In their conversation, Annette, Steve and Nick discuss:
- How law firms should be approaching SEO these days.
- What lawyers tend to get wrong when it comes to business development.
- The best place for attorneys to begin with their digital marketing efforts.
- How law firms should go about searching for professional marketing help.
- AI’s future impact on the legal marketing world.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts and Spotify.
Learn more about Everything Except The Law here.
See the previous episode of “Everything Except The Law” here.
Share this article




Share this article




Recent articles
Ben Glass On How To Keep Ideal Clients From Choosing Another Firm
[Read More>]Ben Glass (Founder of Great Legal Marketing, LLC) joins to discuss why the fundamentals of marketing haven't changed, the most important topics being discussed in mastermind rooms right now and what it really means to build a law firm around happiness.
Stop Spending More On Marketing Until You Watch This – Featuring Ron Latz
[Read More>]Ron Latz (Founder of LegalFenix) joins to discuss how call tracking and intake audits can reveal missed opportunities, why law firms should focus on what happens after the phone rings and how better systems can help firms maximize the value of leads that are already being generated.
Gyi Tsakalakis Warns Law Firms Not To Be Overly Reliant On Google
[Read More>]Gyi Tsakalakis (Founder of AttorneySync) joins to discuss why trust and authenticity continue to drive successful law firm marketing, how lawyers can strengthen their visibility through community involvement and why firms should avoid becoming overly dependent on any single marketing channel.
How “The Hometown Lawyer” Became a Winning Brand
[Read More>]Joshua Hodges (Partner at Kruger & Hodges Hometown Injury Lawyers) joins to discuss how leaning into your strengths can shape a powerful law firm brand, why authentic community engagement can be a more effective marketing strategy than traditional tactics and how mastering client intake and phone handling can ultimately make or break a firm’s ability to grow.