EETL Podcast: Steve Fretzin Details How Lawyers Can Improve Their Business Development Skills

Episode 62 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Steve Fretzin, the President of FRETZIN, INC. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts and Spotify.
In this episode, Steve and host Nick Werker discuss the importance of being able to develop your own clients, how to create new business opportunities from past client relationships, tips for making the most of your networking time and much more!
About our guest:
Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks that drive tangible results.
The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.
Learn more about FRETZIN, Inc. here!
Check out Steve's book "Legal Business Development Isn't Rocket Science" here!
See the previous episode of “Everything Except The Law” here.
This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].
Share this article




Share this article
Recent articles
Authenticity Sells: Build a Law Firm Brand People Actually Remember (w/ Gary Sarner)
[Read More>]Gary Sarner (Founder of ROI360+) joins to discuss the importance of authenticity in marketing, the role of community involvement for new lawyers, and the evolving landscape of legal marketing with AI and other technologies.
Use Your CRM! HubSpot Tactics That Fix Intake & Boost Conversions
[Read More>]Everything Except The Law is back! Robert Williams (CEO/Founder at ElevAmp LLC) joins to discuss how to make CRMs like HubSpot actually work for your firm, why clear roles and naming conventions are key to tech success, how to implement new technology and much more!
Legal Intake 101: Scripts, Strategy & Sales You’re Ignoring
[Read More>]In the second episode of The Legal Intake Experts podcast, hosts Nick Werker and Tony Prieto discuss the value of using a CRM, effective client communication, and the benefits of employing a third-party answering service.
The Best Legal Marketing Agencies To Work With In 2025
[Read More>]This post highlights the top legal marketing agencies to work with in 2025, outlining their strengths, specialties, and the types of firms they serve best. From SEO powerhouses to full-service digital experts, you’ll discover which agencies can help your practice stand out online and convert more leads into paying clients.