EETL Podcast: Steve Fretzin Details How Lawyers Can Improve Their Business Development Skills
Episode 62 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Steve Fretzin, the President of FRETZIN, INC. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts and Spotify.
In this episode, Steve and host Nick Werker discuss the importance of being able to develop your own clients, how to create new business opportunities from past client relationships, tips for making the most of your networking time and much more!
About our guest:
Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks that drive tangible results.
The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.
Learn more about FRETZIN, Inc. here!
Check out Steve's book "Legal Business Development Isn't Rocket Science" here!
See the previous episode of “Everything Except The Law” here.
This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].
Share this article
Share this article
Recent articles
Ben Glass On How To Keep Ideal Clients From Choosing Another Firm
[Read More>]Ben Glass (Founder of Great Legal Marketing, LLC) joins to discuss why the fundamentals of marketing haven't changed, the most important topics being discussed in mastermind rooms right now and what it really means to build a law firm around happiness.
Stop Spending More On Marketing Until You Watch This – Featuring Ron Latz
[Read More>]Ron Latz (Founder of LegalFenix) joins to discuss how call tracking and intake audits can reveal missed opportunities, why law firms should focus on what happens after the phone rings and how better systems can help firms maximize the value of leads that are already being generated.
Gyi Tsakalakis Warns Law Firms Not To Be Overly Reliant On Google
[Read More>]Gyi Tsakalakis (Founder of AttorneySync) joins to discuss why trust and authenticity continue to drive successful law firm marketing, how lawyers can strengthen their visibility through community involvement and why firms should avoid becoming overly dependent on any single marketing channel.
How “The Hometown Lawyer” Became a Winning Brand
[Read More>]Joshua Hodges (Partner at Kruger & Hodges Hometown Injury Lawyers) joins to discuss how leaning into your strengths can shape a powerful law firm brand, why authentic community engagement can be a more effective marketing strategy than traditional tactics and how mastering client intake and phone handling can ultimately make or break a firm’s ability to grow.