How Diverse Social Media Can Benefit Your Content Marketing
When it comes to Content Marketing, there are simply a ton of ways to publish content in an attempt to drive traffic to your name and eventually educate a customer, and convert him/her into a paying client. However, if you ever speak to a financial advisor about your investment portfolio, they almost always preach the same thing: DIVERSITY. Diversity among types of stocks can help you achieve profitability by spreading your money around in order to mitigate losses if there are any, and to capture a large share of the market if there are any gains to be made. The same can be said for the web.
Content Sharing:
Your content must be shared with a high degree of diversity. This is because there are a large number of mediums through which users can interact with your content, and having your content and your name in a larger number of places only means that you will have a larger audience, meaning your SEO will gain more and more traction, and here’s why we suggest you use every Social Media Platform you can think of in order to display your content.
Web Presence and SEM:
When it comes to SEM and SEO, there really is only one source of traffic: Google. Yahoo just announced its plans to find other ways to sustain profitability since its grip on the internet search engine market has slipped even further. Of course, there is Bing, but statistics prove again and again that a huge majority of search engine queries exist on Google. If Google has a monopoly on your search, then the competition will become increasingly difficult, and there is no room for diversity – this means that if someone else in your competitive field finds a way to push your content out and push his/her content in, you lose a giant share of your business, since you will no longer rank for keywords on the only place you sustained traffic through.
Share all of your content on Social Media:
With Social Media, you can continuously post links to your blog, your website, contact forms, updates… the possibilities are endless. In Google, you can’t reach out to customers, you can only archive your information and hope that Google finds your name preferable and decides to let it rank for searches. Gaining your own followers, your own traffic, and your own business is much more controllable via Social Media. You can use Facebook, Twitter, LinkedIn, Instagram, Flickr, Blogger, Pinterest, Blogspot, Snapchat, Foursquare, and many others! That is a diverse presence, and users prefer different outlets! Someone who spends a lot of their time on twitter might find your services easier than they found it on Facebook, and vice versa! You reach a much higher share of your market, and can control your outputs better through Social Media Marketing.
We aren’t saying to not focus your energies on SEM as well, but don’t put all your eggs in one basket – because if you lose, you’ll lose big.
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