How to Tell Clients About Your Big Cases Without Bragging

If you've won a major legal battle, you may be tempted to gloat on social media or your law firm’s blog, but this may come across as arrogance, which is not a quality that many people look for in an attorney. Instead, you need to promote your accomplishments in a tactful manner. Here are a few ways to market your involvement in a successful and possibly high-profile case without coming off as a braggart.

Write an Article

You read ABA Journal, The American Lawyer, and your law school’s magazine all the time. Now’s your chance to write an article of your own. Search the publication’s website for submission guidelines, such as word count and tone, and share your expertise. If you don’t have the time or the desire to write your own article, hire a freelance journalist, who can interview you and write it for you.

Contact the Media

Local newspapers, radio stations, and TV stations always need stories and encourage readers, listeners, and viewers to submit ideas. If you can frame your win as a matter of public interest, you will likely be contacted by a reporter, who will ask questions the public will want the answers to, which will keep you from bragging.

Consider Speaking Engagements

You may also want to consider participating in a speaking engagement, where you can talk about the case in a professional forum. Law Practice Today has suggested serving as a panelist at public events rather than talking to other lawyers at bar association meetings, where you would be “preaching to the choir.”

While you may think your presentation at a conference or seminar would be limited to those who are in attendance, the engagement gives you an opportunity to reach a broader audience by promoting your involvement to local media, your firm’s website or blog, and social media platforms.

You can further promote your appearance by hosting a Q & A session about the case you’ll be speaking about via Facebook, Twitter, or LinkedIn. You can also send letters or emails to clients and referral sources to invite them to the engagement. If nothing else, they may hang onto the letter and keep the case that you won top of mind, so they can send you similar lawsuits in the future.

Get Involved in Your Community

Another great way to get the word out about the lawsuit that you won is to help nonprofit organizations that deal with the issues surrounding your case. For example, if you volunteer to participate in an upcoming charity event, the nonprofit organization could mention the case that you won in the bio that it writes for promotional materials.

Likewise, if you specialize in commercial litigation, you could contact your local chamber of commerce, who can add you to its referral database, write a blurb about you and your recent win, and include it in the next email newsletter. To help avoid the appearance of bragging, offer to mentor small business owners by conducting a workshop.

These are just a few of the ways that you can avoid sounding like a braggart while marketing your success.

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