Keywords, A Love Story
Keywords
Every search query you enter into Google triggers a “keyword.” Of course, we want our sites to rank for relevant keywords so that potential customers can find us, and potentially hire us! For example: Answering Legal is a “Lawyer Answering Service,” therefore we make sure that our web pages display that keyword and tell relevant information about what we do and why we are the number one choice for a Lawyer Answering Service.
This is the same for lawyers who want to drive traffic to their sites. Here are a few ways you can optimize your keywords:
Practice Areas
Practice Areas are usually where new customers look when they are trying to find out if your firm is a good fit for the problem they are facing. Having a separate web page for each practice area gives you the opportunity to write about a specific keyword, and also deliver quality content to the reader, letting them know you are an expert in that field and that you are the best choice to represent him/her! For example, if you are a Florida DUI Lawyer, and you want to rank for “Florida DUI Lawyer,” you need only write about DUI law in Florida! It is safe to say that the keyword you are writing about will appear in your information, and if not, contact a Content Strategist who can help you plan and write to rank for keywords.
Blogging
If you realize that you are not ranking as high as you would like for a certain keyword, write a blog post on the topic you want to rank for! The more love you give to keywords, the more love your site will receive in return! Google is a very requiting lover. Blogging is easy to share on Social Media as well!
AdWords
Here is where keywords can get expensive, if not handled properly. Google takes many things into account when AdWords is concerned, and ranks the ads according to a keyword/content quality score, as well as the actual maximum bid you place on a certain keyword. Make sure that when using AdWords, your content is as high quality as possible, your landing page is neat, clean, and includes a call to action, and you have set parameters for a maximum spending budget that won’t break the bank! We highly suggest speaking to an experienced AdWords consultant when dealing with Pay Per Click campaigns.
Valentine’s Day is coming… make Google and Keywords your Valentines!
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