Law Firm Success Strategies with Doug Brown, JD: Using PR To Gain Visibility And Credibility
Dive into the seventh installment of the "Law Firm Success Strategies" podcast, featuring special guest Michelle Calcote King, the Principal & President of Reputation Ink.
Check out the episode below. You can also enjoy it on YouTube, Spotify and Apple Podcasts.
In this episode, Michelle and host Doug Brown cover how public relations can assist lawyers in showcasing their expertise to potential clients, the role PR can play in fostering referrals, why lawyers should be taking the time to create short-form media and much more!
About our guest:
With two decades of marketing and PR experience that spans from Australia to England and back to the States, Michelle Calcote King brings a global perspective to her clients in the Southeast and beyond. After graduating with a master’s degree in international communications from the University of Florida, Michelle began her career in London during the dotcom boom. It was then she discovered her niche helping companies in highly complex industries.
Before founding Reputation Ink in 2011, Michelle was the Senior Vice President of a national PR firm focused on corporate law firms. Prior to this role, Michelle was the Public Relations Director for a regional marketing firm based in Jacksonville, Florida.
Learn more about Reputation Ink here!
Learn more about Doug’s company, Summit Success International, here!
Law Firm Success Strategies is a part of the Answering Legal podcast network. Check out the show’s previous episode here!
This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].
Share this article
Share this article
Recent articles
The Real Reason Your Law Firm Isn't Converting Leads (It's Not Your Agency)
[Read More>]In the fifth episode of The Legal Intake Experts podcast, Nick and Tony infuse some Halloween spirit by discussing their favorite costumes before diving into a crucial topic: identifying responsibility when a law firm isn't bringing in new clients. Our experts explore the relationship between marketing agencies and law firm intake processes, emphasizing the importance of seamless communication and proper follow-up.
The Marketing Strategy Session Every Law Firm Needs — with Ron Latz
[Read More>]Ron Latz (Founder and Law Firm Fractional CMO at LegalFenix) joins to discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads.
Don't Panic, Prepare! After Hours Intake Solutions and The Situations You'll Need Them In
[Read More>]In the fourth episode of The Legal Intake Experts podcast, hosts Nick Werker and Tony Prieto cover the challenges law firms face with after-hours calls. They address the need for proper planning, managing expectations, and being adaptable to ensure potential clients receive timely responses.
Authenticity Sells: Build a Law Firm Brand People Actually Remember (w/ Gary Sarner)
[Read More>]Gary Sarner (Founder of ROI360+) joins to discuss the importance of authenticity in marketing, the role of community involvement for new lawyers, and the evolving landscape of legal marketing with AI and other technologies.