Law Firm Success Strategies with Doug Brown, JD: Using PR To Gain Visibility And Credibility
Dive into the seventh installment of the "Law Firm Success Strategies" podcast, featuring special guest Michelle Calcote King, the Principal & President of Reputation Ink.
Check out the episode below. You can also enjoy it on YouTube, Spotify and Apple Podcasts.
In this episode, Michelle and host Doug Brown cover how public relations can assist lawyers in showcasing their expertise to potential clients, the role PR can play in fostering referrals, why lawyers should be taking the time to create short-form media and much more!
About our guest:
With two decades of marketing and PR experience that spans from Australia to England and back to the States, Michelle Calcote King brings a global perspective to her clients in the Southeast and beyond. After graduating with a master’s degree in international communications from the University of Florida, Michelle began her career in London during the dotcom boom. It was then she discovered her niche helping companies in highly complex industries.
Before founding Reputation Ink in 2011, Michelle was the Senior Vice President of a national PR firm focused on corporate law firms. Prior to this role, Michelle was the Public Relations Director for a regional marketing firm based in Jacksonville, Florida.
Learn more about Reputation Ink here!
Learn more about Doug’s company, Summit Success International, here!
Law Firm Success Strategies is a part of the Answering Legal podcast network. Check out the show’s previous episode here!
This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].
Share this article
Share this article
Recent articles
Brandon Dawson Ditched His Boring Law Firm Name & Started Signing 200 Cases Monthly
[Read More>]Brandon Dawson (Founding Member of The Thumbs Up Guys) joins to discuss the importance of building a strong firm culture, the necessity of continuous personal and professional growth and how a bold rebrand helped reshape his practice.
AI Phone Solutions, Chatbots And The New Era Of Legal Intake
[Read More>]Your competitors are already using AI to capture leads around the clock. The question is how to add automation without losing the personal touch that builds trust. See how a blended AI and human intake strategy keeps every opportunity from slipping through the cracks.
How John Morgan Built America's Biggest Injury Firm
[Read More>]John Morgan (Founder of Morgan & Morgan) returns to the show to discuss lessons learned from failure, the power of accountability and delegation, and how “buying time” and focusing on leadership helped him scale beyond handling cases himself.
Digital Marketing is On Fire - Here's What's Actually Working for PI Firms
[Read More>]Cassidy Lewis (Chief Marketing Officer at Cooper Hurley Injury Lawyers) joins to discuss how law firms owners can be successful with hiring their first in-house marketer, why research and data should guide marketing decisions over gut instinct, and The CMO Academy’s mission to mentor and support legal marketers.