Podcast Episode 21: Getting Back To Content Marketing Basics With Annette Choti

For episode 21 of the “Everything Except The Law” podcast, host Nick Werker welcomes Annette Choti, the president of the legal marketing agency Law Quill. This episode offers expert guidance on what law firms should be prioritizing most when assembling a marketing gameplan.
In their conversation, Nick and Annette discuss:
- 2021’s most noteworthy legal marketing trends.
- How to create content that Google will love.
- The benefits of having high-quality website content.
- Methods for securing valuable backlinks for your website.
- How producing more content can translate to faster organic marketing results.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts, Spotify, and Anchor.
Share this article




Share this article




Recent articles
How “The Hometown Lawyer” Became a Winning Brand
[Read More>]Joshua Hodges (Partner at Kruger & Hodges Hometown Injury Lawyers) joins to discuss how leaning into your strengths can shape a powerful law firm brand, why authentic community engagement can be a more effective marketing strategy than traditional tactics and how mastering client intake and phone handling can ultimately make or break a firm’s ability to grow.
How Community Engagement Can Fuel Your Next Wave Of Cases
[Read More>]Muhammad Ramadan (Founder of Attorneys of Chicago) joins to discuss how lawyers can build a thriving practice through community engagement, why leading with generosity builds stronger client relationships and how authenticity helps lawyers stand out in crowded markets.
The Response Time Reality Destroying Law Firm Growth
[Read More>]In Episode 14, Nick and Tony break down how follow-up speed can make or break a law firm’s ability to win new clients. They explore why today’s prospects expect fast responses, how delays lead to lost opportunities and what communication methods clients actually prefer.
The Secret to a Full Referral Pipeline (That Most Lawyers Miss)
[Read More>]Delisi Friday (Founder of First Call Friday) joins to discuss how law firms can turn rejected cases into long-term relationships, why reciprocity is the foundation of a strong referral network and what to do when referrals aren’t being returned.