Podcast Episode 40: Improving Your Firm’s Reputation Through PR With Michelle Calcote King
For episode 40 of the “Everything Except The Law” podcast, host Nick Werker welcomes back Michelle Calcote King, Principal and President of Reputation Ink. This episode offers an inside look at the latest developments in the world of legal public relations and tips on how to bring more awareness to your practice.
In their conversation, Nick and Michelle discuss:
- The biggest benefits law firms will see from engaging in PR activities.
- Dos and don'ts for pitching story ideas to the media.
- How to know which law firm awards are worth pursuing.
- Whether most law firms are prepared to handle a PR crisis.
- If law firms should be avoiding Facebook and Twitter these days.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts, Spotify and Anchor.
Check out Michelle’s first appearance on “Everything Except The Law” here.
See the previous episode of “Everything Except The Law” here.
Share this article
Share this article
Recent articles
Beyond the First Call: How Great Legal Intake Builds Sustainable Law Firm Growth
[Read More>]We’re taking a closer look at the return on investment that comes from building a truly great legal intake process. The short-term ROI is easy to grasp: capture more leads, secure more cases, and bring in more revenue. However, the true value of a strong intake process goes much deeper.
The High Cost of Cheap Intake: Why Cutting Corners Hurts Law Firms
[Read More>]For years, law firms were largely unaware of just how critical legal intake is. It was a blind spot for most attorneys. But as time has passed and discussions about intake have become more common, a new problem has emerged. They’re not neglecting it out of ignorance. They’re neglecting it to save a buck.
The Real Reason Your Law Firm Isn't Converting Leads (It's Not Your Agency)
[Read More>]In the fifth episode of The Legal Intake Experts podcast, Nick and Tony infuse some Halloween spirit by discussing their favorite costumes before diving into a crucial topic: identifying responsibility when a law firm isn't bringing in new clients. Our experts explore the relationship between marketing agencies and law firm intake processes, emphasizing the importance of seamless communication and proper follow-up.
The Marketing Strategy Session Every Law Firm Needs — with Ron Latz
[Read More>]Ron Latz (Founder and Law Firm Fractional CMO at LegalFenix) joins to discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads.