The Phone Book

I’ll be perfectly candid; the year is 2015. I, myself, have not picked up the phone book in over 10 years, and I’ll make a fairly reasonable assumption: no one else is looking for you in the phone book either. In today’s day and age, people go to… the internet. Everyone everywhere is constantly on the internet, and it’s the best thing that ever happened. It is so easy to just put your name on the internet as an attorney, just by making a nice looking website and paying google to run a few ads for you to the local people looking for a lawyer. But it goes further. People today are constantly on their smart phones, and just about everyone has one. Just googling the statistics, I found that roughly two-thirds of Americans have smart phones. If people are looking for attorneys on the web, and smartphones provide the easy access of searching for a lawyer to hire, your website MUST be mobile-friendly! Going further, your website should have a “click-to-call” feature, for those potential new clients who are trying to call you. Ease of access for clients means ease of access for you to new business! Web Development, Search Engine Optimization, and Web Marketing in general makes the phone ring. I always feel bad telling the attorneys with 25+ years of experience who have outdated websites, the reason that their phones aren’t ringing as much as they’d like, is because the younger attorneys who understand the incredible power of internet search are stealing all the calls! The kids who graduated law school, went out on his own, and utilizes google and a powerful website to make his phone ring, is eating the veteran attorney’s lunch. Even further, when the phone DOES ring, and you don’t answer it, the ease of access to another attorney is so great that the new caller knows he can get immediate service elsewhere. And that’s where we come in. Answering Legal provides 24/7 support for your advertising campaign, to make sure that you aren’t spending the money to make the phone ring, to no avail. We want to make sure that your advertising, your good name and reputation, and your web presence, isn’t wasted on the next person on the list. Our professional receptionists take calls as if we were in your office, and follow the protocol you request, whenever you are unable to take the call. Also, my apologies to the phone book.

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