This Week In Legal Marketing - 8/1/18

“Most clients will call, and if they don’t reach someone, they will hang up and call the next attorney.” Amy Truran, principal attorney at Bay Bankruptcy, knows how much a single missed call can cost a law firm.

“One of the most precious things we have is time.” Houston attorney Dwayne Massey of Massey Law shares how Answering Legal transformed the way his firm handles after-hours calls.

After nearly 20 years building Premier Law Group, Jason Epstein has learned that growth doesn’t require doing things the traditional way. He shares why every new caller speaks with a lawyer, how he and his longtime partner divide responsibilities, what he wishes he’d done differently with marketing and how AI is changing the way he thinks about running a law firm.

After leaving an established practice to launch Siniard Law with his father, Bart Siniard had to quickly learn how to run and grow the business. He shares how better systems, KPIs, intake and local marketing are helping build a modern personal injury firm without losing sight of life outside the office.

Not every law firm marketing partner has your best interests in mind. Using a little Star Wars inspiration, Nick and Tony break down the biggest marketing red flags, from hidden ad spend markups and website ownership issues to risky SEO shortcuts and misleading agency promises.

Starting with just $5,000, Seth Bader grew Bader Law into a firm of roughly 150 team members. He joins Chris Earley to share what he learned about law firm marketing, leadership, systems and scaling without growing too fast.

Steven P. Berne is a veteran criminal defense attorney who found himself facing real problems managing his workload with the phone’s constant interruption. After retaining Answering Legal’s services, he found he was able to get more done, allowing him to serve more clients and get more out of his personal life.

In this episode, Ed Herman and host Christopher Earley discuss building a strong law firm culture, hiring the right people, mastering intake, growing an authentic brand and much more!

In this episode, Angel Reyes and host Christopher Earley discuss scaling a 650-person personal injury firm, focusing on one case type, using measurable digital marketing, building strong teams and much more!

Unexpected life events can throw even the best-run law firm off course. In this episode, Nick and Tony discuss how law firm owners can prepare ahead with better intake systems, stronger workflows and a team that can keep things moving when life gets in the way.