Small Law Firm Marketing can be extremely beneficial in finding new clients, since sometimes it may feel as though the giant firms are stealing all of the good cases. As a small law firm, there are a few easy practices that can get you noticed on the internet and in other places, in order to find clients and do some good work!
Marketing Tips for Small Law Firms
Start a law blog! A blog can help you inform potential new clients that you are an expert in the field that they need help with, and can even increase your visibility within search engines like Google! Blogging is extremely easy, and you can even follow this guide for On-Site SEO Tips, to make sure you are getting the most out of your blog. The most important thing to know about blog writing for Small Law Firm Marketing is: Write to help your target audience, not to help yourself. If you provide valuable information with actionable content, Google will recognize that your users engaged with your content, didn’t bounce from the page, and even clicked on a link to another page on your website or took action!
Here are some great resources to use when thinking about Small Law Firm Marketing:
- 7 Things You Didn’t Know About Law Firm Marketing
- 4 Helpful Tips For Writing a Legal Blog Post
- How To Format a Blog Post
Small Law Firm Social Media Marketing
Get on social media! Social media marketing is free, fast, and a virtually unending source of website traffic and potential new clients. Hop on Facebook, Twitter, and Linkedin, where you can post links to your website, write insightful updates for your followers, and even promote your firm’s blog! Not only that, social media can be extremely fun, and is another way through which potential new clients to find and contact you!
Here are some of our best resources when it comes to Social Media for Small Law Firm Marketing:
- 8 Ways To Use Social Media For Your Firm
- Implementing the 8 Ways To Use Social Media For Your Firm
- How Much Does Facebook Advertising Cost? – FitSmallBusiness
Marketing Companies for Small Law Firms
There are a lot of companies that specialize in marketing for law firms. Make sure to read up on their reviews, and don’t just go with the cheapest marketing firm! Try to see if they will give you a free trial where they can prove their results to you, and always remember, your marketing efforts should be backed by an answering service to ensure that none of your advertising dollars are wasted by having a voicemail system in place!