Seriously, what makes your law firm any different than any other law firm in your area?
Let’s take a note from the fast food chain, Wendy’s, and their use of Twitter.
Wendy’s Twitter account has garnered a lot of attention as one to follow if you’re interested in a highly engaged company brand account. Why is that? It’s because people love to read Wendy’s responses to other twitter users and their twitter rants about other brands. They stand out because they are engaging, relevant, and actually rather entertaining and insightful. The results of their efforts is that many respond by going to a Wendy’s and getting their food just because of their efforts on Twitter. They have separated themselves from the fast food pack, because they chose to take that extra step in standing out from the pack.
Now, why should a potential client choose your business rather than that lawyer down the street? What makes you any different than anyone else?
The answer is simple, YOU are unique. The challenge is how to share that uniqueness in your marketing efforts.
Getting to page one of search results with even the best SEO tactics can fall short if even the best efforts are the same cookie cutter approaches everyone else is using.
Ever do a search on google and notice that the results have the same level of content? What makes one of those search engine results stand out above the rest that makes someone want to click that search result link?
The reality is people will click a link that more closely reflects what they are interested in, what tugs at their heartstrings and will give an emotional response.
This goes beyond the technical ability to format a blog post or article to make it search engine friendly… it goes to the actual content itself.
The content that is shared on your Firm’s website or social media accounts should not only reflect what you or your Firm specializes in, but also should be relevant to those who are reading the content.
Here are some examples on how to help your firm Stand Out with shareworthy content:
Answer Common Questions
This type of content helps to separate those who are actually interested in your Firm’s business from those who are just seeking information. The results of this content could actually improve the quality of calls your Firm receives, with clients actually willing to pay for your services. How you answer these questions may be different than any other lawyer or law firm out there, and this may be a deciding factor on a potential client giving you a call.
Similar to answering common questions, this type of content may focus on a specific topic. Maybe new laws that were enacted in your city or state may need some legal clarification. Unlike Commonly asked questions, this content is rather generic and informative, providing some practical insight for the average layperson.
If someone is going to want your Firm’s business, they may want to know a bit more about you, or one of your partners. Having you or one of your partners share their own insight on the Firm’s website may help introduce a potential client.
Just like any business, your Firm may be a significant part of your local community. Why not share those moments? Volunteering or contributing to a local charity or non-profit is always a good thing. It could also be a deciding factor in a potential client giving you a phone call.
There are many more examples, but the bottom line is asking yourself what you are interested in sharing, and having that reflected in a relevant way for those who are seeking your business.
The more open, the more insightful, fun and engaging the content being shared is, the more you and/or your firm will stand out.
Need help learning more about how a legal marketing specific agency can help your firm stand out? Contact Precision Legal Marketing today at 877-602-7510